Floor sales by channel
In-store revenue attributed to the ads that produced the visit.
For Mattress & Sleep Retail
You outspend everyone. You can't see what worked.
Attribute floor sales, phone orders and delivered beds to the channels that produced them — across a category where almost nothing closes online.
No card required Nothing to install Cancel anytime
Mattress & Sleep Retail workspace August 2026
Floor and phone sales traced to a channel
$240,500 65% of $370,000 paid
- Google Ads $133,200 · 36%
- Meta Ads $66,600 · 18%
- Email marketing $40,700 · 11%
- Direct / Unknown $129,500 · 35%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$1,450
Matched · high confidence
The blind spot
What's actually happening
Mattress retail spends like ecommerce and sells like a showroom. The advertising is measured to the click and the revenue arrives on a sales floor nobody is measuring.
What you get
Built for Mattress & Sleep Retail.
Ticket-weighted
A king set with an adjustable base is not the same sale as a guest-room mattress.
Comparable month over month
Saved periods, so a sale event is compared with last year's, not last month's.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$370,000paid floor and phone sales
Attributed to a channel$240,50065% of revenue
Average deal$1,450per paid sale
Match rate73%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 92 | $133,200 | 36% | |
| Meta Ads | 47 | $66,600 | 18% | |
| Email marketing | 28 | $40,700 | 11% | |
| Direct / Unknown | 89 | $129,500 | 35% |
01
A category that advertises online and sells offline
Mattress retail is one of the most heavily advertised categories per square foot of showroom in the country, and one of the least measurable, because the product is something almost nobody will buy without lying on it first.
So the spend is optimised against clicks, form fills and store-locator taps, none of which are revenue. Two campaigns with identical cost per lead can differ by a factor of two in what they actually sell, and nothing in the ad platform will ever tell you.
02
Delivery data closes the loop
Every delivered mattress has a phone number attached to it, because somebody had to arrange a delivery window. That is the match key, and it already exists.
Matched against ad platform lead exports or a call tracker, the floor sales resolve to channels. Sales with no traceable origin stay in Direct / Unknown rather than being redistributed — which matters in a category where the honest answer often is that a third of business is brand and word of mouth.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Mattress & Sleep Retail.
They say
We run heavy promotional calendars.
We say
That is exactly why periods are saved. A Labour Day sale compared against last Labour Day is a real comparison; compared against August it is noise.
They say
Our leads come mostly from store-locator clicks.
We say
Those are not leads, and treating them as such is part of the problem. Export what actually sold and the report will tell you which channel produced it.
They say
Financing is most of our volume.
We say
Book the order at its full value on the date it was written. The finance arrangement is a separate question from which channel produced the customer.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most mattress and sleep retailers competing on advertising for in-store sales land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Mattress & Sleep Retail.
Anything else? Talk to us — a person answers, usually the same day.
Written or delivered orders: a customer phone number or email, the order value, and the date.
No. Ad platform lead exports work as the second file. A call tracker adds coverage if you already run one.
Yes — include a location column and the report breaks down by it.
Yes, and they are worth including: attachment revenue often differs sharply by channel.
Export net of returns where you can, or include a returns column. Attributing revenue that came back undermines the whole report.
As much as you have. Loading a year at signup gives you year-over-year comparison from day one.
No. It tells you what the platform cannot: which of those clicks turned into a bed leaving the warehouse.
Order rows analysed in a calendar month. Lead and call rows do not count.
Nearby
Also worth reading.
Furniture & Home Furnishings
Attribute showroom visits, design consultations and phone orders to the channels that produced them — the sales your pixel records as a bounce.
See how it worksEcommerce & Retail
Attribute phone orders, quote requests and in-store purchases to the channels that produced them — the revenue your pixel never sees.
See how it worksAppliance & Electronics Retail
Attribute phone orders, floor sales and installed deliveries to the channels behind them — the revenue that never reaches your cart.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.