Rank channels by revenue, not clicks
Forty leads that became $2,000 jobs outrank four hundred that became nothing. Your ad platforms cannot rank this way — they never see the sale. CloseRev does, because it starts from your closed-sales export.
Demonstração
See which campaigns actually closed revenue.
This is a finished CloseRev month for a home-services company running four paid channels. Two CSV exports in; revenue by channel, by campaign, by product and by location out — down to the individual sale, with nothing guessed.
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The report
Meridian Group Reports · August 2026
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Summary AI-generated
Google Ads closed the most revenue and the largest jobs — HVAC — Austin Search alone brought in $71,200 at $2,094 a sale. TikTok grew fastest, up 67% on July.
Written from the figures below.
Receita total $418,900 292 closed sales
Attributed to a channel $301,800 72.0% of revenue
Vendas correspondidas 212 of 292 closed
Average deal $1,434 across the month
Month over month
How much of each month we could tie to a channel.
Attributed Direct / Unknown
By channel
Sales we could not tie to a source stay in Direct / Unknown rather than being spread across channels.
Canal Vendas Revenue Participação Ticket médio Google Ads 96 $152,700 36.5% $1,591Instagram Ads 54 $68,200 16.3% $1,263TikTok Ads 34 $42,500 10.1% $1,250Email marketing 28 $38,400 9.2% $1,371Direct / Unknown 80 $117,100 28.0% $1,464
By product or service
The same revenue, cut a different way. Every sale appears exactly once, so each cut sums to the total above — a sale whose export carried no product or location shows as "Not recorded" rather than being left out.
Product or service Vendas Revenue Participação Attributed Attribution rate HVAC replacement 61 $151,300 36.1% $112,400 74%Plumbing repair 98 $96,700 23.1% $71,900 74%Electrical 74 $92,600 22.1% $64,100 69%Water heater install 42 $58,900 14.1% $41,200 70%Not recorded 17 $19,400 4.6% $12,200 63%
By campaign
Inside each channel, the campaigns that actually closed revenue. They add up to the channel row above: a lead whose export carried no campaign is shown as such rather than quietly dropped.
Google Ads 4 campaigns $152,700
Campaign Vendas Revenue Share of channel Ticket médio HVAC — Austin Search 34 $71,200 46.6% $2,094Emergency Plumbing — Local 31 $38,900 25.5% $1,255Electrical — Round Rock 19 $27,400 17.9% $1,442Brand — Exact 12 $15,200 10.0% $1,267
Instagram Ads 3 campaigns $68,200
TikTok Ads 2 campaigns $42,500
Email marketing 2 campaigns $38,400
9 matches need review before they count toward revenue — $13,600 that will move only when a person confirms it.
Review themWhat you get
The answers your ad platforms cannot give you.
Find the campaign, not just the channel
Google Ads closed $152,700. Open it and one campaign did nearly half of that at $2,094 a job. That is the line you move budget on, and it is the line no platform report shows you.
Cut it the way your business runs
By product, by location, by deal size — the same revenue, sliced for whoever is asking. A CFO checks that every cut sums to the total. Here it does, to the dollar.
Prove it for months that already closed
No pixel to install first. Because this reconciles exports rather than tracking visitors, your first report can be last quarter — the one you are being asked about now.
Trust the number in the room
Unmatched revenue stays visible as Direct / Unknown instead of being spread across channels to flatter a total. That is what makes the rest of the report defensible when finance asks.
Send it as yours
Export the CSV, download a PDF carrying your logo, or share a read-only link. The summary is drafted for you and labelled as written — the tables underneath are the evidence.
Before you start
The questions we get before the first import.
Your first report is two exports away.
Three days, no card. Upload the closed-sales file and the lead file, and see which of your campaigns actually made the money.