Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For Apartment Communities
Which channels produced signed leases?
Match signed leases and the rent they earn to the listings, portals and campaigns that produced the resident.
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The blind spot
What's actually happening
Leasing teams are measured on tour counts. A tour is not a lease, and a twelve-month lease at $2,100 is not the same outcome as a six-month one at $1,400.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,260,000
Attributed to a channel $756,000 60% of revenue
Average deal $2,100
Match rate 79%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| ILS portals | 204 | $428,400 | |
| Google Ads | 107 | $226,800 | |
| Meta Ads | 49 | $100,800 | |
| Direct / Unknown | 241 | $504,000 |
Portals are paid on volume and judged on almost nothing
Internet listing services take a large, fixed share of a multifamily marketing budget, and the reporting that comes back is measured in leads, not leases.
Ranking portals on signed lease value rather than lead count is often the single most consequential thing an operator can measure, because the spend is contractual and rarely revisited.
Renewals are the cheapest revenue you have
A resident who renews twice is worth three times the lease that acquired them, and no acquisition channel is ever credited for it.
Because the match is on the resident, renewals credit the original channel. Operators who measure this usually discover that the channels producing the longest-staying residents are not the ones producing the most tours.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What apartment communities usually push back on
We are measured on tours.
Which is the problem. Tours that do not lease appear as unmatched leads and cost nothing against your allowance.
Our portals report their own numbers.
Which is why an independent count matters. The report ranks portals on signed leases, not on their own lead attribution.
Resident data is sensitive.
Only a contact detail, a lease value and a date are needed. No unit number, no application data.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most apartment communities land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions apartment communities ask
Signed leases: a resident email or phone, the lease or annualised value, and a date.
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