Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For Self Storage
Which channels produced paid, occupied units?
Match move-ins and the rent they earn over their whole stay to the campaigns that produced the tenant.
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The blind spot
What's actually happening
A move-in looks like a $79 transaction. Held for fourteen months at rising rates, it is closer to $1,300 — and no channel is ever credited for the difference.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $800,000
Attributed to a channel $440,000 55% of revenue
Average deal $1,270
Match rate 81%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 241 | $296,000 | |
| Local service ads | 79 | $96,000 | |
| Meta Ads | 41 | $48,000 | |
| Direct / Unknown | 294 | $360,000 |
Length of stay is the number that decides the channel
Two channels can produce move-ins at the same cost while one produces tenants who stay four months and the other tenants who stay eighteen. Cost-per-move-in rates them identically and is wrong by a factor of four.
Because the match is on the tenant, every month of rent credits the channel that produced them. That single change usually reverses which channel an operator considers their best.
Facility by facility, the mix is different
A city site and a suburban one draw from different demand, and a portfolio-level report averages away exactly the differences an operator would act on.
A facility column splits the ranking so each site's budget can follow its own evidence rather than the portfolio's.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What self storage usually push back on
Our unit prices are low.
Which is why lifetime rent rather than first payment is the measure — that is where the difference between channels actually shows.
Most tenants find us on a map.
Which the report is honest about. What it adds is whether the paid spend around that is producing anything.
Our management software is industry-specific.
If it exports move-ins or rent revenue to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most self storage land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions self storage ask
Move-ins or rent revenue: a tenant email or phone, the amount, and a date.
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