Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For Property Management
Which channels produced signed management contracts?
Match signed doors and the recurring fees they earn to the campaigns that produced the owner.
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The blind spot
What's actually happening
A management contract is worth a small monthly fee and often several years of it. One-off lead metrics value it at almost nothing.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $450,000
Attributed to a channel $265,500 59% of revenue
Average deal $3,400
Match rate 73%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 41 | $148,500 | |
| Meta Ads | 12 | $40,500 | |
| Referral partners | 22 | $76,500 | |
| Direct / Unknown | 52 | $184,500 |
The contract is recurring, so the channel's value compounds
An owner who signs one door at $180 a month looks like a trivial conversion. Held for four years, and joined by two more doors, it is one of the most valuable outcomes the marketing produced.
Because the match is on the owner rather than a session, every later month and every additional door credits the channel that won them — which usually moves the ranking away from whichever channel simply produces the most enquiries.
Owner acquisition and tenant acquisition are different problems
Most property management marketing budgets are spent filling vacancies, and the reporting rarely distinguishes that from winning new owners, even though only one grows the business.
A contract-type column separates them, so owner acquisition can be judged on management fee revenue and leasing on placement fees rather than the two being blended into one meaningless average.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What property management usually push back on
Our fees are small and monthly.
Which is exactly why later months must credit the original channel — the report ranks on the revenue actually earned, not on a first payment.
Most owners come by referral.
Upload the referral list as a source file and it ranks against paid channels on the same axis.
Our software is a property system, not a CRM.
If it exports contracts or fee revenue to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most property management land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions property management ask
Signed contracts or fee revenue: an owner contact email or phone, the amount, and a date.
Stop guessing which ads pay off.
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