Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Equipment Rental
Which channels produced paid rentals?
Match rental revenue and the accounts behind it to the campaigns and calls that produced the customer, across every subsequent hire.
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The blind spot
What's actually happening
A first rental is $600. The contractor who opens an account rents forty times over four years, and no channel is credited for any of it.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $700,000
Attributed to a channel $399,000 57% of revenue
Average deal $443
Match rate 80%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 489 | $217,000 | |
| Local service ads | 222 | $98,000 | |
| Outbound & referral | 190 | $84,000 | |
| Direct / Unknown | 679 | $301,000 |
The account, not the rental, is what marketing produced
Contractors are habitual. Once an account is open and a rep is known, hires repeat for years. Judging the campaign that opened the account on a single hire is off by two orders of magnitude.
Because the match is on the account, every subsequent rental credits the original channel — which reframes acquisition spend from a marginal cost into the highest-return line in the budget.
Utilisation is seasonal, so compare like with like
Rental demand tracks construction seasons and weather. Comparing consecutive months describes the calendar rather than the marketing.
With no attribution window, any period can be run against the same period a year earlier, which is the only comparison that isolates a campaign's effect.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What equipment rental usually push back on
Our rentals are low value individually.
Which is why repeat hires must credit the original channel — that is where the value of an account is.
Most customers phone or walk in.
Any call export works as a source file, and walk-in accounts still match if a contact detail is captured at opening.
Our rental software is industry-specific.
If it exports rental revenue to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most equipment rental land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions equipment rental ask
Rental revenue: a customer email or phone, the amount, and a date.
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