Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Fencing & Decking
Which channels produced signed installations?
Match signed jobs and their value to the campaigns that produced the homeowner, across a season of deliberation.
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The blind spot
What's actually happening
Fencing and decking are quoted in spring and built in summer. The lead report closes the month long before the job is signed.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $300,000
Attributed to a channel $183,000 61% of revenue
Average deal $3,700
Match rate 75%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 26 | $96,000 | |
| Meta Ads | 12 | $45,000 | |
| Local service ads | 11 | $42,000 | |
| Direct / Unknown | 32 | $117,000 |
Quotes given in April, signed in July
Homeowners collect three quotes, compare them, wait for a bonus or a tax refund, and sign months later. The attribution window closed in week two.
Matching on the homeowner rather than a session credits the original campaign whenever the job is signed, which for this trade is the majority of the revenue currently attributed to nobody.
Material choice is the difference between a good job and a great one
A pressure-treated fence and a composite deck are the same enquiry and several times apart in value, and channels feed them unevenly.
A material or job-type column splits the ranking so the channels producing premium work can be identified and funded rather than averaged away.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What fencing & decking usually push back on
Our leads sit for months.
There is no attribution window. A July signature still credits an April campaign.
Everyone gets three quotes.
Which is why signed jobs are the measure — losing quotes appear as unmatched leads and cost nothing.
We're a small crew.
Two exports and a mapping you confirm once. Nothing is installed and no numbers are bought.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions fencing & decking ask
Signed jobs: a customer email or phone, the amount, and a date.
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