Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Pool Builders
Which channels produced signed pool contracts?
Match signed contracts and their value to the campaigns and shows that produced the buyer, across a decision that takes a season.
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The blind spot
What's actually happening
A pool is a $70,000 decision made over six months. Lead forms fire in January, contracts are signed in May, and no window connects them.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,400,000
Attributed to a channel $812,000 58% of revenue
Average deal $70,000
Match rate 67%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 5 | $364,000 | |
| Meta Ads | 4 | $252,000 | |
| Home shows | 3 | $196,000 | |
| Direct / Unknown | 8 | $588,000 |
Six months of consideration on a five-figure purchase
Homeowners research pools across a whole off-season, on several devices, and often visit a show before ever calling. The first click is expired long before the contract exists.
Matching on the customer removes the window entirely, and in this category it typically moves several hundred thousand dollars of contract value onto the campaigns that actually produced it.
Home shows deserve to be ranked, not defended
A show stand is a substantial line item justified largely by badge counts, while paid search is scrutinised weekly. The two have never been compared on the same basis.
The badge-scan list is a source file. Uploaded, the show ranks on signed contract value alongside every paid channel, and the comparison is usually decisive either way.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What pool builders usually push back on
Our sales cycle spans a season.
Which is why there is no attribution window. A May contract still credits a January campaign.
Most leads never buy.
Which is why contract value is the measure. Unconverted leads appear as unmatched and cost nothing against your allowance.
Home shows are a big spend for us.
Upload the badge-scan list as a source file and the show ranks on signed contracts like anything else.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most pool builders land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions pool builders ask
Signed contracts: a customer email or phone, the contract value, and a date.
Stop guessing which ads pay off.
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