Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Immigration Law
Which channels produced retained immigration clients?
Match retained matters and fees to the enquiries and campaigns that produced them, across cases that run for years.
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The blind spot
What's actually happening
Immigration enquiries arrive in volume, in several languages, and most are not viable. Enquiry counts reward the channels producing the most noise.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $500,000
Attributed to a channel $305,000 61% of revenue
Average deal $2,900
Match rate 67%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 63 | $190,000 | |
| Meta Ads | 34 | $95,000 | |
| Email marketing | 7 | $20,000 | |
| Direct / Unknown | 66 | $195,000 |
Volume is the trap in this practice area
Immigration marketing generates enquiries cheaply and abundantly, which makes cost-per-lead look excellent almost everywhere. Viability is what varies: a channel can produce hundreds of enquiries from people with no route to a filing.
Ranking on retained fees rather than enquiry count is what separates a channel producing clients from one producing correspondence.
Community and language channels are real channels
Much of this work arrives through community organisations, in-language publications and word of mouth, and those are almost never measured while ads are measured to the click.
Any list of enquiries with a source label works as a source file, which puts community referral on the same axis as paid search for the first time.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What immigration law usually push back on
We get enormous numbers of unqualified enquiries.
Which is exactly what ranking on retained fees fixes. Unretained enquiries appear as unmatched leads and cost nothing against your allowance.
Our clients speak several languages.
The match works on phone numbers and email addresses, so language is irrelevant to it. Phones are normalised to international format.
Our clients are anxious about data.
Only a contact detail, a fee and a date are needed. No case type, no status, no document details.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most immigration law land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions immigration law ask
Retained matters: a client contact email or phone, the fee, and a date.
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