Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Painting Contractors
Which channels produced accepted estimates?
Match accepted estimates and the revenue they earned to the campaigns that produced the homeowner, weeks after the quote.
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The blind spot
What's actually happening
Painting is quoted freely and accepted slowly. Estimate volume is easy to grow and says nothing about which channel produces work that is actually booked.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $350,000
Attributed to a channel $199,500 57% of revenue
Average deal $1,190
Match rate 77%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 79 | $94,500 | |
| Meta Ads | 38 | $45,500 | |
| Local service ads | 49 | $59,500 | |
| Direct / Unknown | 127 | $150,500 |
Estimates are cheap, acceptance is not
Every channel produces estimate requests. Acceptance rates differ sharply, and a channel producing twice the estimates at half the acceptance rate is not the bargain the lead report claims.
Ranking on accepted job revenue rather than estimates requested reorders the channels immediately, and it is usually the difference between growth and a busier estimator.
Interior, exterior and commercial are three businesses
A $900 interior room and a $40,000 commercial repaint arrive from different places, and blending them into one average job value describes neither.
A job-type column splits the report so each is judged on the channels that actually produce it.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What painting contractors usually push back on
We give free estimates to everyone.
Which is why accepted work is the measure. Estimates that go nowhere appear as unmatched leads and cost nothing.
Homeowners take weeks to accept.
There is no attribution window — a job accepted a month later still credits the campaign behind it.
We use a simple estimating tool.
If it exports accepted jobs to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions painting contractors ask
Accepted jobs: a customer email or phone, the amount, and a date.
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