Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Flooring Retailers & Installers
Which channels produced paid flooring jobs?
Match completed jobs and their revenue to the campaigns and showroom visits that produced the customer.
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The blind spot
What's actually happening
Flooring is chosen in a showroom and researched online for weeks beforehand. The showroom takes the credit and the campaign that filled it takes none.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $500,000
Attributed to a channel $250,000 50% of revenue
Average deal $1,560
Match rate 74%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 96 | $150,000 | |
| Meta Ads | 36 | $55,000 | |
| Showroom events | 29 | $45,000 | |
| Direct / Unknown | 161 | $250,000 |
The showroom visit is the conversion everyone forgets to attribute
Customers browse online, then come in and decide with a sample in hand. Every dashboard records the visit as direct traffic, and the campaign that produced it disappears.
If the showroom captures a name and a contact detail, that list is a source file. Matched against completed jobs, the campaigns that fill the showroom finally show up in the revenue.
Materials and installation should be judged together
Retail-only sales and full supply-and-fit jobs differ by several thousand dollars, and channels feed them unevenly.
A job-type column splits the ranking, so the channels producing full installations can be funded separately from those producing material-only sales.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What flooring retailers & installers usually push back on
People buy in the showroom, not online.
Which is why the visit list is a source file — that is the only way the campaign that produced the visit gets credited.
Our jobs vary from small to very large.
Which is why revenue rather than job count is the ranking.
We use a retail POS.
If it exports completed sales to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions flooring retailers & installers ask
Completed jobs or sales: a customer email or phone, the total, and a date.
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