Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Powersports Dealers
Which channels produced sold units and gross?
Match sold units, their gross and the parts and service that follow to the campaigns that produced the buyer.
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The blind spot
What's actually happening
Powersports buying is seasonal, discretionary and researched for months. Lead forms tell you about interest, not about units.
Long consideration, credited properly
Someone who enquired in March and bought in June still credits March's campaign.
Numbers the GM will accept
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $900,000
Attributed to a channel $549,000 61% of revenue
Average deal $4,400
Match rate 68%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 54 | $243,000 | |
| Meta Ads | 38 | $162,000 | |
| Marketplace listings | 33 | $144,000 | |
| Direct / Unknown | 79 | $351,000 |
The buying cycle outlasts every attribution window
Someone researches a machine in November, watches prices through winter and buys in April. The click that started it is long expired by the time the deal is written.
Matching on the buyer rather than the session credits that first campaign whenever the unit is sold, which reliably moves spring revenue back onto the winter campaigns that earned it.
The unit is the beginning of the relationship, not the end
Gear, parts, accessories and service follow the sale for years, and none of it is ever credited to the campaign that produced the buyer.
Because the match is on the customer, later parts and service revenue attributes to the same channel — which typically doubles what a well-performing campaign appears to be worth.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What powersports dealers usually push back on
Our business is seasonal.
Compare the same season year on year. There is no attribution window and nothing had to be installed at the time.
Most buyers walk in.
Which the Direct / Unknown bucket is honest about. The report measures the part you pay for.
Our DMS is specific to powersports.
If it exports deals to CSV, that is enough. Any column layout works.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most powersports dealers land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions powersports dealers ask
Sold units: a buyer email or phone, the gross or price, and a date.
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