Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For RV & Marine Dealers
Match sold units and the gross they carry to the campaigns and enquiries that produced the buyer, months before the signature.
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The blind spot
An RV or boat is a considered purchase made over a season. Lead forms fire in January and units are delivered in May, and nothing connects the two.
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
Someone who enquired in March and bought in June still credits March's campaign.
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 26 | $338,000 | |
| Meta Ads | 14 | $195,000 | |
| Marketplace listings | 21 | $273,000 | |
| Direct / Unknown | 38 | $494,000 |
Nobody buys a motorhome on a first visit. The research runs across a winter, across several devices, and frequently ends at a show rather than online.
Because the match is on the buyer and not the session, the campaign that produced the enquiry keeps the credit whenever the unit is finally delivered — including across a change of financial year.
RV and boat shows absorb a large share of a dealer's marketing budget and are almost never measured beyond a count of badges scanned.
The scan list is a source file. Uploaded, a show ranks on sold units and gross against every paid channel, which usually settles an argument that has run for years.
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Which is the point — there is no attribution window, so a spring delivery still credits a winter campaign.
Upload the badge-scan or enquiry list as a source file and the show ranks on units and gross like anything else.
A CSV export of delivered units is enough. Any column layout works.
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most rv & marine dealers land on Growth.
A single business getting started
$49/mo
billed monthly
A business scaling ad spend
$199/mo
billed monthly
One business closing at volume
$499/mo
billed monthly
Reporting on many clients at once
$799/mo
billed monthly
Delivered units: a buyer email or phone, the gross or price, and a date.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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