Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Workers' Compensation
Which channels produced signed comp cases?
Match signed, fee-earning claims to the calls and campaigns that produced them, across awards that land years later.
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The blind spot
What's actually happening
Comp cases run for years before a fee is earned. The campaigns that produced this year's fees stopped running long ago, and nothing connects the two.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $550,000
Attributed to a channel $346,500 63% of revenue
Average deal $8,900
Match rate 65%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 26 | $236,500 | |
| Meta Ads | 8 | $66,000 | |
| TV & radio | 5 | $44,000 | |
| Direct / Unknown | 23 | $203,500 |
A fee earned this year belongs to a campaign from two years ago
Comp matters resolve on statutory timelines, not marketing ones. By the time a fee lands, the campaign that produced the client may not have run for two budget cycles.
Matching on the client rather than the session lets you pull last year's fees against last year's spend, which is the only way to evaluate spend in a practice with this shape.
Referral from clinics and unions is a measurable channel
A large share of comp work arrives through treating physicians, clinics and union representatives, and firms normally treat this as unmeasurable.
A referral list uploaded as a source file makes it rank alongside advertising, including which referrers send cases that actually earn.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What workers' compensation usually push back on
Cases take years.
Which is exactly why there is no attribution window. Export fees when earned and choose the date range to match.
Most calls are not viable claims.
Which is why signed, fee-earning matters are the measure. Unconverted calls cost nothing against your allowance.
Medical information is involved.
None of it is needed. A contact detail, a fee and a date, nothing else.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most workers' compensation land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions workers' compensation ask
Signed or fee-earning claims: a client contact email or phone, the fee, and a date.
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