Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Business Telecom & Connectivity
Which channels produced installed, billing accounts?
Match installed services and the recurring revenue they bill to the campaigns and partners that produced the account.
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Business Telecom & Connectivity workspace FY2026
Annualised billing traced to a channel
$1,652,000 59% of $2,800,000 paid
- Google Ads $504,000 · 18%
- LinkedIn Ads $336,000 · 12%
- Channel partners $812,000 · 29%
- Direct / Unknown $1,148,000 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$2,690
Matched · high confidence
The blind spot
What's actually happening
An order is not revenue until it installs, and installation can be months after the sale. Marketing is measured on orders and paid for out of billing.
What you get
Built for Business Telecom & Connectivity.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$2,800,000paid annualised billing
Attributed to a channel$1,652,00059% of revenue
Average deal$2,690per paid sale
Match rate72%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 187 | $504,000 | 18% | |
| LinkedIn Ads | 124 | $336,000 | 12% | |
| Channel partners | 301 | $812,000 | 29% | |
| Direct / Unknown | 426 | $1,148,000 | 41% |
01
The gap between order and install swallows the attribution
Circuits, ports and installations take weeks or months. By the time the account bills, the campaign that produced it is two reporting cycles in the past.
Matching on the account rather than a session credits the campaign whenever billing starts, which is what makes the marketing budget comparable to the revenue it produced.
02
The partner channel needs the same scrutiny as direct
Agents, VARs and referral partners bring a large share of business connectivity revenue, and their contribution is usually accepted rather than measured.
Uploaded as a source file, the partner deal registration list ranks on installed, billing revenue next to direct campaigns — which is normally the first time the two have been comparable.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Business Telecom & Connectivity.
They say
Orders take months to install.
We say
Which is why there is no attribution window. Billing that starts a quarter later still credits the campaign.
They say
Much of our revenue comes through partners.
We say
Upload the deal registration list as a source file and partners rank alongside direct spend.
They say
Our billing system is not a marketing tool.
We say
It does not need to be. A CSV of installed accounts and their billing is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most business telecom, UCaaS and connectivity providers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Business Telecom & Connectivity.
Anything else? Talk to us — a person answers, usually the same day.
Installed accounts or billing: an account contact email or phone, the amount, and a date.
Yes — later billing credits the channel that produced the account.
Yes, if the partner is named in the source file.
Yes, with a product column.
Yes, with the relevant column.
As long as your data covers. There is no attribution window.
Encrypted, isolated per workspace, deletable, DPA available.
Account or billing rows analysed in a calendar month. Order rows do not count.
Nearby
Also worth reading.
MSPs & IT Services
Match signed managed-services agreements and their recurring value to the campaigns that produced the first conversation.
See how it worksB2B SaaS
Match closed-won opportunities in your CRM to the campaigns that produced the original enquiry — across a cycle measured in quarters, not sessions.
See how it worksCloud & Infrastructure Providers
Match paid accounts and the consumption revenue they generate over quarters to the campaigns that produced the signup.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.