Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Cloud & Infrastructure Providers
Which channels produced paying, expanding accounts?
Match paid accounts and the consumption revenue they generate over quarters to the campaigns that produced the signup.
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Cloud & Infrastructure Providers workspace FY2026
Consumption revenue traced to a channel
$1,855,000 53% of $3,500,000 paid
- Google Ads $595,000 · 17%
- Content & SEO $840,000 · 24%
- Developer events $420,000 · 12%
- Direct / Unknown $1,645,000 · 47%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$2,780
Matched · high confidence
The blind spot
What's actually happening
Free tiers and self-serve signups make top-of-funnel look extraordinary. Paid consumption is a different population, and dashboards cannot connect the two.
What you get
Built for Cloud & Infrastructure Providers.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$3,500,000paid consumption revenue
Attributed to a channel$1,855,00053% of revenue
Average deal$2,780per paid sale
Match rate74%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 214 | $595,000 | 17% | |
| Content & SEO | 301 | $840,000 | 24% | |
| Developer events | 152 | $420,000 | 12% | |
| Direct / Unknown | 589 | $1,645,000 | 47% |
01
Consumption grows for years after the signup
An account that starts at $90 a month can be at $18,000 a month three years later. Attribution that stops at the first invoice describes almost none of the value a channel produced.
Because the match is on the account, every later month of consumption credits the original channel — which is the only ranking that reflects how infrastructure businesses actually compound.
02
Developer channels look unmeasurable and are not
Documentation, open-source presence, conference talks and community programmes drive a large share of adoption and are defended almost entirely on faith.
Any list with contact details — event registrations, newsletter signups, community sign-ups — is a source file. Ranked on consumption revenue, these channels frequently outperform paid search by a wide margin, which is worth being able to prove.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Cloud & Infrastructure Providers.
They say
We have an enormous free tier.
We say
Which is why paid consumption is the measure. Free accounts appear as unmatched leads and cost nothing against your allowance.
They say
Our revenue is usage-based and volatile.
We say
Export monthly consumption; later revenue keeps crediting the channel that produced the account.
They say
Our customers are worldwide.
We say
Currency and phone country are set per dataset, so a mixed international file is handled correctly.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most cloud, hosting and infrastructure platforms land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Cloud & Infrastructure Providers.
Anything else? Talk to us — a person answers, usually the same day.
Paid accounts or consumption revenue: an account contact email, the amount, and a date.
Yes — later consumption credits the channel that produced the account.
Upload the registration or scan list as a source file.
Yes, with the relevant column.
Yes, currency is set per dataset.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Account or revenue rows analysed in a calendar month. Free signup rows do not count.
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