Fees and retainers, not enquiries
Rank channels by the revenue they produced rather than the forms they filled.
For Debt Relief
Which channels produced enrolled clients?
Match enrolled clients and the fees they generate across a programme to the campaigns that produced them.
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Debt Relief workspace FY2026
Programme fees traced to a channel
$324,500 59% of $550,000 paid
- Google Ads $214,500 · 39%
- Meta Ads $77,000 · 14%
- Email marketing $33,000 · 6%
- Direct / Unknown $225,500 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$2,200
Matched · high confidence
The blind spot
What's actually happening
Enrolment happens weeks after the first call and fees accrue over two to four years. Nothing about that fits an attribution window.
What you get
Built for Debt Relief.
Long decisions, credited properly
An enquiry that becomes a client months later still credits the campaign that produced it.
Defensible to a partner or board
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$550,000paid programme fees
Attributed to a channel$324,50059% of revenue
Average deal$2,200per paid sale
Match rate68%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 94 | $214,500 | 39% | |
| Meta Ads | 35 | $77,000 | 14% | |
| Email marketing | 15 | $33,000 | 6% | |
| Direct / Unknown | 101 | $225,500 | 41% |
01
The programme, not the enrolment, is what a channel produced
A client enrolled today generates fees for three years, and drop-out rates differ sharply between channels. Judging a channel on enrolments alone rates a channel with poor completion identically to one with good completion.
Because the match is on the client, every fee across the programme credits the original channel — which surfaces the completion difference in the only place it matters, the revenue.
02
Compliance means the numbers have to be defensible
This is a regulated category where marketing claims and reporting are scrutinised. An attribution model that redistributes unmatched revenue across channels is a liability, not a convenience.
Unmatched revenue stays in Direct / Unknown, and only exact matches count automatically. Everything weaker is listed for review, so any figure in the report can be traced to the records behind it.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Debt Relief.
They say
Enrolment takes weeks.
We say
Which the report handles — there is no attribution window between the first call and the enrolment.
They say
Fees accrue over years.
We say
Export fees when collected; later payments keep crediting the channel that produced the client.
They say
We are in a regulated category.
We say
Which is why nothing is inferred. Unmatched revenue is shown as unmatched, never redistributed.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most debt settlement and credit counselling providers land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Debt Relief.
Anything else? Talk to us — a person answers, usually the same day.
Enrolments or collected fees: a client email or phone, the amount, and a date.
Yes — they credit the channel that produced the client.
Yes, if your export carries a status or end-date column.
No.
Encrypted, isolated per workspace, deletable, DPA available. No balances or creditor detail are needed.
Yes. Nothing had to be installed at the time.
Yes, with a programme column.
Enrolment or fee rows analysed in a calendar month. Call rows do not count.
Nearby
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See how it worksStart today
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