Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Bankruptcy Law
Which channels produced filed cases?
Match filed, fee-earning cases to the calls and campaigns that produced them, past the long gap between first call and filing.
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Bankruptcy Law workspace FY2026
Fees traced to a channel
$217,000 62% of $350,000 paid
- Google Ads $161,000 · 46%
- Meta Ads $38,500 · 11%
- Email marketing $17,500 · 5%
- Direct / Unknown $133,000 · 38%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$2,100
Matched · high confidence
The blind spot
What's actually happening
People call bankruptcy attorneys months before they file, and many never do. Call volume measures financial distress, not practice revenue.
What you get
Built for Bankruptcy Law.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$350,000paid fees
Attributed to a channel$217,00062% of revenue
Average deal$2,100per paid sale
Match rate66%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 74 | $161,000 | 46% | |
| Meta Ads | 19 | $38,500 | 11% | |
| Email marketing | 9 | $17,500 | 5% | |
| Direct / Unknown | 63 | $133,000 | 38% |
01
The gap between the first call and the filing is the whole problem
Someone calls, weighs it up, tries to trade out of it, and files four months later. Every attribution window has closed by then, so the campaign that produced the case gets no credit for it.
Matching on the client rather than a session closes that gap, and in this practice area it typically moves a double-digit share of fees out of Direct / Unknown.
02
Chapter 7 and Chapter 13 are different businesses
Fee structures, payment timing and client profile all differ, and the channels that produce them differ too. A single blended cost-per-case hides which channel feeds which.
A case-type column splits the ranking so each is judged on its own economics.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Bankruptcy Law.
They say
Most callers never file.
We say
Which is why filed cases are the measure. Unconverted calls appear as unmatched leads and cost nothing.
They say
There is a long gap before filing.
We say
There is no attribution window — the match holds however long the gap, provided both records are in the data.
They say
Our clients are in financial distress and private about it.
We say
Only a contact detail, a fee and a date are needed. No chapter, no schedules, no case details.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most consumer and business bankruptcy practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Bankruptcy Law.
Anything else? Talk to us — a person answers, usually the same day.
Filed or fee-earning cases: a client contact email or phone, the fee, and a date.
Yes, with a case-type column.
As long as your data covers. There is no attribution window.
No, but their export works as the second file if you use them.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Yes, with the relevant column.
Case rows analysed in a calendar month. Call rows do not count.
Nearby
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See how it worksStart today
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