Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Franchise Groups
Which channels produced revenue, unit by unit?
Match closed revenue across every location to the national and local campaigns that produced it, without asking franchisees to install anything.
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Franchise Groups workspace FY2026
System revenue traced to a channel
$2,700,000 54% of $5,000,000 paid
- Google Ads $1,150,000 · 23%
- Meta Ads $700,000 · 14%
- Local service ads $850,000 · 17%
- Direct / Unknown $2,300,000 · 46%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$810
Matched · high confidence
The blind spot
What's actually happening
National marketing funds are collected from every unit and defended with impressions. Franchisees want to know what their contribution produced in their territory.
What you get
Built for Franchise Groups.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$5,000,000paid system revenue
Attributed to a channel$2,700,00054% of revenue
Average deal$810per paid sale
Match rate76%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 1420 | $1,150,000 | 23% | |
| Meta Ads | 864 | $700,000 | 14% | |
| Local service ads | 1049 | $850,000 | 17% | |
| Direct / Unknown | 2838 | $2,300,000 | 46% |
01
The national fund has to be defensible unit by unit
A franchisee paying two per cent of revenue into a national fund reasonably asks what it produced in their market. Impressions and reach are not an answer, and the absence of one strains the relationship.
Because each location's sales file is matched independently and reported per unit, the national fund can be shown to have produced specific revenue in specific territories — or shown not to have, which is equally worth knowing.
02
Franchisees will not install tracking, and do not need to
Rolling out call tracking or tag management across two hundred independently owned businesses is an operational problem that rarely finishes.
There is nothing to install. Each unit exports its sales, the franchisor supplies the campaign data, and every location is measurable from the first month — including the ones that joined last week.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Franchise Groups.
They say
Our franchisees use different systems.
We say
Any CSV works. Column layouts differ per unit and each mapping is confirmed once.
They say
We cannot mandate a tracking rollout.
We say
There is nothing to roll out. No scripts, no numbers, no franchisee software changes.
They say
Each unit's data must stay separate.
We say
Workspaces are isolated per location, and the group sees the roll-up.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most franchisors and multi-unit franchise operators land on Agency — ten client workspaces, each isolated with its own allowance, plus white-label reports.
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 25,000 sales records / month, shared across your workspaces (+$49 per 10,000)
- 24-month history
- White-label reports — our mark removed entirely
- Single sign-on through your identity provider
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Franchise Groups.
Anything else? Talk to us — a person answers, usually the same day.
Closed sales per location: a customer email or phone, the amount, and a date.
Yes — a group view across every unit, with per-unit detail.
Yes. Workspaces are isolated and access is per location.
Yes, if each is a distinct source file or carries a campaign label.
No. Nothing is installed anywhere.
Yes, and a location that opened last week can still be measured for last month once its data exists.
Encrypted, isolated per workspace, deletable, DPA available.
Sales rows analysed in a calendar month across the group.
Nearby
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Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.