Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Multi-Location Retail
Which channels produced in-store and online revenue?
Match transactions across every store and the web to the campaigns that produced the customer, without a tag on a single till.
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Multi-Location Retail workspace FY2026
Retail revenue traced to a channel
$3,500,000 50% of $7,000,000 paid
- Google Ads $1,470,000 · 21%
- Meta Ads $1,120,000 · 16%
- Email marketing $910,000 · 13%
- Direct / Unknown $3,500,000 · 50%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$356
Matched · high confidence
The blind spot
What's actually happening
Online revenue is measured to the click and store revenue is measured by footfall. The campaigns that drive people into shops are credited with almost nothing.
What you get
Built for Multi-Location Retail.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$7,000,000paid retail revenue
Attributed to a channel$3,500,00050% of revenue
Average deal$356per paid sale
Match rate79%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 4120 | $1,470,000 | 21% | |
| Meta Ads | 3140 | $1,120,000 | 16% | |
| Email marketing | 2551 | $910,000 | 13% | |
| Direct / Unknown | 9812 | $3,500,000 | 50% |
01
The online-to-store journey is where the credit disappears
A customer researches online, checks stock, and buys in a shop. The session ends without a transaction, the campaign is judged a failure, and the revenue lands in a store's till attributed to nobody.
If the till captures a loyalty identifier, an email or a phone number, the in-store transaction can be matched to the campaign that produced the customer. In most chains this moves a majority of paid-media value out of Direct / Unknown.
02
Store by store, the right budget is different
A flagship in a city centre and a suburban store draw from different demand and respond to different channels, and a chain-level average conceals both.
A store column splits the report so local budgets can follow local evidence rather than a national average that describes no individual shop.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Multi-Location Retail.
They say
Our tills do not capture contact details.
We say
Loyalty programmes, receipts by email and returns data usually do. Whatever share is captured is what can be matched, and the rest stays honestly unattributed.
They say
We have both online and physical revenue.
We say
Both go in the same sales file, with a channel column, and the report separates them.
They say
Customer data across many stores is a risk.
We say
Data is encrypted, isolated per workspace and deletable in one click, and only a contact detail, an amount and a date are required.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most retail chains and multi-site operators land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Multi-Location Retail.
Anything else? Talk to us — a person answers, usually the same day.
Transactions: a customer email, phone or loyalty identifier, the amount, and a date.
Yes, wherever the transaction carries a contact or loyalty identifier.
Yes, with a store column.
Yes, with a channel column.
Yes — they credit the channel that produced the customer.
No. A CSV export is enough.
Encrypted, isolated per workspace, deletable, DPA available.
Transaction rows analysed in a calendar month. Lead rows do not count.
Nearby
Also worth reading.
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See how it worksFranchise Groups
Match closed revenue across every location to the national and local campaigns that produced it, without asking franchisees to install anything.
See how it worksMarketing Agencies
Match your clients' closed-sales exports to their ad and call data, and hand them a per-channel revenue report at renewal time.
See how it worksStart today
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