Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For New Home Builders
Which channels produced signed contracts?
Match signed home contracts and their value to the campaigns and events that produced the buyer, a year or more earlier.
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New Home Builders workspace FY2026
Signed contracts traced to a channel
$2,451,000 57% of $4,300,000 paid
- Google Ads $946,000 · 22%
- Meta Ads $688,000 · 16%
- Portal listings $817,000 · 19%
- Direct / Unknown $1,849,000 · 43%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$55,000
Matched · high confidence
The blind spot
What's actually happening
A home purchase is decided over twelve to eighteen months. No attribution window survives that, so the campaigns that built the pipeline appear to have produced nothing.
What you get
Built for New Home Builders.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$4,300,000paid signed contracts
Attributed to a channel$2,451,00057% of revenue
Average deal$55,000per paid sale
Match rate61%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 17 | $946,000 | 22% | |
| Meta Ads | 12 | $688,000 | 16% | |
| Portal listings | 15 | $817,000 | 19% | |
| Direct / Unknown | 33 | $1,849,000 | 43% |
01
Eighteen months between the first visit and the signature
Buyers register at a show home, join a mailing list, watch a community fill, and sign a year later. Every platform has stopped claiming that click long before the contract exists.
Matching on the buyer removes the window entirely. In this category it routinely moves a seven-figure share of contract value out of Direct / Unknown and onto the campaigns that actually earned it.
02
Community by community, the answer differs
A channel that fills a starter community can be almost useless for a move-up product two suburbs away, yet builders usually run one blended report across all of them.
A community column splits the ranking, so each release is judged on the channels that actually sell it rather than on a portfolio average that describes nowhere.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from New Home Builders.
They say
Our cycle is over a year.
We say
Which is why there is no attribution window. A contract signed this year still credits last year's campaign.
They say
Registrations are not buyers.
We say
Which is why contract value is the measure. Registrations that never sign appear as unmatched leads and cost nothing.
They say
We use several portals and a CRM.
We say
Each export is a source file, and the CRM export of signed contracts is the other side.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most production and custom home builders land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about New Home Builders.
Anything else? Talk to us — a person answers, usually the same day.
Signed contracts: a buyer email or phone, the contract value, and a date.
As long as your data covers. There is no attribution window.
Yes, with a community column, on Growth and above.
Yes — each portal export is a source file.
Yes, if the registration list is exported.
Encrypted, isolated per workspace, deletable, DPA available.
Yes, and for this category that is the right unit.
Contract rows analysed in a calendar month. Registration rows do not count.
Nearby
Also worth reading.
Real Estate
Match closed transactions and commission to the enquiries and ads that produced them, however many months earlier that was.
See how it worksMortgage Brokers
Match funded loans and commission to the enquiries and ads that produced them, across a cycle that runs weeks to months.
See how it worksCommercial Construction
Match awarded contracts to the enquiries, bids and campaigns that produced them, across a pursuit measured in months or years.
See how it worksStart today
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