Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Water Damage Restoration
Which channels produced paid restoration jobs?
Match completed jobs and the revenue collected to the calls, insurer programmes and referral partners that produced them.
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Water Damage Restoration workspace FY2026
Completed jobs traced to a channel
$469,000 67% of $700,000 paid
- Google Ads $196,000 · 28%
- Insurer programmes $168,000 · 24%
- Referral partners $105,000 · 15%
- Direct / Unknown $231,000 · 33%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$3,400
Matched · high confidence
The blind spot
What's actually happening
Restoration work arrives at three in the morning through search, insurers and plumbers, and only the first of those is ever measured.
What you get
Built for Water Damage Restoration.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$700,000paid completed jobs
Attributed to a channel$469,00067% of revenue
Average deal$3,400per paid sale
Match rate76%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 58 | $196,000 | 28% | |
| Insurer programmes | 49 | $168,000 | 24% | |
| Referral partners | 31 | $105,000 | 15% | |
| Direct / Unknown | 68 | $231,000 | 33% |
01
Emergency search is expensive and worth measuring properly
Restoration keywords are bid aggressively because a single large loss pays for a month of clicks. That logic only holds if the channel actually produces large losses.
Ranking on collected job revenue rather than emergency calls shows which channels produce the jobs that pay and which produce small mitigations that barely cover the truck roll.
02
Plumbers, insurers and adjusters are channels
Referral relationships drive a large share of restoration work and are maintained on instinct. Which partners are actually producing revenue this year, and which stopped, is rarely known.
A partner or programme list is a source file. Ranked on collected revenue, it shows exactly which relationships are worth the lunches and which have quietly gone quiet.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Water Damage Restoration.
They say
Most of our calls come at night.
We say
The report does not care when the call happened, only that it was recorded. Any call export works as a source file.
They say
Insurance pays, not the homeowner.
We say
Export the amount collected, whoever paid it. The match is on the homeowner's contact detail.
They say
Job values swing wildly.
We say
Which is why revenue rather than job count is the ranking.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most restoration and mitigation contractors land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Water Damage Restoration.
Anything else? Talk to us — a person answers, usually the same day.
Completed jobs: a customer email or phone, the amount collected, and a date.
Yes — the assignment list is a source file.
Yes, if the partner is named in the source file.
Yes, with a job-type column.
No, but their export works as the second file if you use them.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Job rows analysed in a calendar month. Call rows do not count.
Nearby
Also worth reading.
Home Services
Match your invoiced jobs to the calls and ads that produced them, and find out which channel is actually paying for the trucks.
See how it worksPlumbers
Match invoiced jobs to the calls and ads behind them, and separate the drain clears from the repipes.
See how it worksFoundation Repair
Match signed contracts and their value to the calls and campaigns that produced them, months after the first inspection.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.