Ticket size, not call count
Rank channels by invoiced value so large jobs stop being averaged into invisibility.
For Plumbers
Which ads produced work worth doing?
Match invoiced jobs to the calls and ads behind them, and separate the drain clears from the repipes.
No card required Nothing to install Cancel anytime
Plumbers workspace August 2026
Invoiced work traced to a channel
$208,000 65% of $320,000 paid
- Google Ads $163,200 · 51%
- Meta Ads $25,600 · 8%
- Email marketing $19,200 · 6%
- Direct / Unknown $112,000 · 35%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$1,450
Matched · high confidence
The blind spot
What's actually happening
Emergency plumbing produces a lot of calls and a very wide range of tickets. A blocked toilet and a sewer line replacement arrive through the same ad, and cost per lead cannot tell them apart.
What you get
Built for Plumbers.
Emergency and planned work split
See which channels bring emergencies and which bring scheduled, higher-margin work.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$320,000paid invoiced work
Attributed to a channel$208,00065% of revenue
Average deal$1,450per paid sale
Match rate78%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 96 | $163,200 | 51% | |
| Meta Ads | 21 | $25,600 | 8% | |
| Email marketing | 14 | $19,200 | 6% | |
| Direct / Unknown | 88 | $112,000 | 35% |
01
Emergency volume hides the profitable work
Emergency search is where most plumbing ad budget goes, and it produces the most calls. It also produces the smallest average ticket, because someone with water on the floor wants the cheapest fix that works today.
The jobs that pay — repipes, sewer lines, water heater replacements, commercial contracts — often come from different searches and convert more slowly. Measured on call volume they look like poor performers, which is how budget ends up concentrated on the lowest-margin work available.
02
One number that survives the vendor conversation
Lead resellers and directories all report the leads they sent. Matching those lists against your own invoiced jobs produces a single number per source that sums to the work you actually did — rather than several vendor reports that each claim the same customer.
Because only exact phone or email matches count automatically, a source claiming a customer it never sent has nothing to stand on.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Plumbers.
They say
Half our calls are people price-shopping.
We say
They will appear as unmatched leads, which costs nothing against your limit — only invoiced jobs count. Seeing which channel produces shoppers rather than customers is usually the point.
They say
We get a lot of repeat customers.
We say
They show as Direct / Unknown, which is honest. Repeat work is valuable and worth measuring; crediting it to this month's ads is not.
They say
Our job data is in a mess of spreadsheets.
We say
That works. Any layout, any column order — a phone or email, an amount and a date is all the match needs.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most residential and commercial plumbing contractors land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Plumbers.
Anything else? Talk to us — a person answers, usually the same day.
Completed, invoiced jobs: customer phone or email, the amount, and the date.
Yes — include a job-type column and the report breaks down by it.
Yes, and the ticket differences make the channel picture clearer, not muddier.
No. If you already use them, that export is one of the two files.
Upload their lead export as the source file. Their claims are then checked against jobs you actually invoiced.
Yes. Nothing had to be installed at the time.
Yes, either invited to your workspace or from their own Agency account.
Invoiced job rows. Lead and call rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
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