Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Septic & Well Services
Which channels produced paid septic and well work?
Match completed jobs and their revenue to the calls and campaigns that produced them, from a routine pump-out to a full system replacement.
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Septic & Well Services workspace FY2026
Completed jobs traced to a channel
$183,000 61% of $300,000 paid
- Google Ads $87,000 · 29%
- Local service ads $60,000 · 20%
- Referral partners $36,000 · 12%
- Direct / Unknown $117,000 · 39%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,110
Matched · high confidence
The blind spot
What's actually happening
A $340 pump-out and a $28,000 system replacement come through the same phone line, and the reporting counts them identically.
What you get
Built for Septic & Well Services.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$300,000paid completed jobs
Attributed to a channel$183,00061% of revenue
Average deal$1,110per paid sale
Match rate79%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 79 | $87,000 | 29% | |
| Local service ads | 55 | $60,000 | 20% | |
| Referral partners | 33 | $36,000 | 12% | |
| Direct / Unknown | 107 | $117,000 | 39% |
01
Routine service is the pipeline for replacement work
Households on a pumping schedule eventually need repairs, and eventually a replacement. That progression takes years and no marketing tool connects any of it.
Matching on the customer means a replacement five years later still credits the channel that produced the first service call, which is the only way routine work can be valued correctly.
02
Inspectors, realtors and builders are channels
A large share of this work arrives through property inspections, real estate transactions and builder relationships, all of which are treated as beyond measurement.
A referral or partner list is a source file. Ranked on completed job revenue, it shows which relationships actually produce and which have gone quiet.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Septic & Well Services.
They say
Most of our work is emergency or routine.
We say
Both are handled the same way — what changes is that revenue, not call count, decides the ranking.
They say
Much of it comes through inspectors and realtors.
We say
Upload that referral list as a source file and it ranks alongside paid channels.
They say
We're a small rural operation.
We say
Two exports and a mapping you confirm once. Nothing is installed and no numbers are bought.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most septic, well and water system contractors land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Septic & Well Services.
Anything else? Talk to us — a person answers, usually the same day.
Completed jobs: a customer email or phone, the total, and a date.
Yes — they credit the channel that produced the customer.
Yes, if the partner is named in the source file.
Yes, with a job-type column.
No.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Job rows analysed in a calendar month. Call rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.