Care plans, not new patients
Rank channels by plans purchased and revenue billed rather than by offers redeemed.
For Chiropractors
Which channels produced care plans?
Match care plans purchased and visits billed to the offers, ads and referrals that produced the patient.
No card required Nothing to install Cancel anytime
Chiropractors workspace Q3 2026
Billed care traced to a channel
$111,600 62% of $180,000 paid
- Meta Ads $52,200 · 29%
- Google Ads $39,600 · 22%
- Email marketing $19,800 · 11%
- Direct / Unknown $68,400 · 38%
Direct / Unknown is shown, never shared out across the channels above.
Meta Ads · LeadQ3 2026 14 · (•••) •••-0134
Closed sale · Q3 2026 27$620
Matched · high confidence
The blind spot
What's actually happening
New-patient offers fill the diary cheaply and convert to care plans at wildly different rates. Nothing in a cost-per-lead report tells you which offer produced patients who stayed.
What you get
Built for Chiropractors.
Retention shows up
Run over a longer range and every visit traces back to the acquiring channel.
Nothing to install
No scripts, no tracking numbers. Two exports from systems you already run.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$180,000paid billed care
Attributed to a channel$111,60062% of revenue
Average deal$620per paid sale
Match rate79%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Meta Ads | 88 | $52,200 | 29% | |
| Google Ads | 61 | $39,600 | 22% | |
| Email marketing | 34 | $19,800 | 11% | |
| Direct / Unknown | 104 | $68,400 | 38% |
01
The new-patient offer is a filter, not a result
Discounted first visits fill a diary and tell you nothing about who will convert to a plan. Different channels produce very different conversion, and the cheapest new patient is frequently the least likely to continue.
Ranking on billed care rather than redemptions shows which offer and which channel produce patients who buy a plan — which is the only outcome that funds the practice.
02
Word of mouth is the largest channel in most practices
Chiropractic practices are built on referral and reputation more than on advertising. Any tool showing a high attributed share is quietly redistributing that.
A large Direct / Unknown bucket is correct here, and knowing its size tells you whether the marketing question is acquisition or retention.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Chiropractors.
They say
Most of our patients are word of mouth.
We say
Then that shows as Direct / Unknown, honestly. Its size is the finding — it usually says more about the practice than the ad account does.
They say
Our offers are heavily discounted.
We say
Which is why redemptions are the wrong measure. Rank on billed care and the picture changes.
They say
Our software's export is basic.
We say
Any layout works — a contact detail, an amount and a date.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most chiropractic and wellness clinics land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Chiropractors.
Anything else? Talk to us — a person answers, usually the same day.
Billed visits or care plans: a patient phone number or email, the amount, and the date.
Yes — include an offer or campaign column and the report breaks down by it.
Run over a longer range and every visit traces to the acquiring channel.
Yes, with a location column.
No BAA is offered. Keep clinical detail out of the export; the match does not need it.
No. Existing lead exports work as the second file.
Yes. Nothing had to be installed at the time.
Billed rows analysed in a calendar month. Lead rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
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