Episodes, not enquiries
Rank channels by care actually delivered and billed rather than by first appointments.
For Physical Therapy
Which channels produced completed care?
Match billed episodes of care to the enquiries, referrals and ads that produced them — because one visit is not an episode.
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Physical Therapy workspace Q3 2026
Billed care traced to a channel
$213,000 71% of $300,000 paid
- Google Ads $72,000 · 24%
- Physician referral $114,000 · 38%
- Meta Ads $27,000 · 9%
- Direct / Unknown $87,000 · 29%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadQ3 2026 14 · (•••) •••-0134
Closed sale · Q3 2026 27$750
Matched · high confidence
The blind spot
What's actually happening
A new patient enquiry is worth almost nothing; a completed twelve-visit plan of care is worth a great deal. Enquiry counts treat them identically.
What you get
Built for Physical Therapy.
Referral measured properly
Physician referral is a channel like any other once its list is uploaded.
Minimal data required
A contact detail, an amount and a date. No clinical information.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$300,000paid billed care
Attributed to a channel$213,00071% of revenue
Average deal$750per paid sale
Match rate77%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 96 | $72,000 | 24% | |
| Physician referral | 148 | $114,000 | 38% | |
| Meta Ads | 44 | $27,000 | 9% | |
| Direct / Unknown | 112 | $87,000 | 29% |
01
The first visit is not the value
A plan of care is a course of visits. A patient who attends once and drops out is worth a fraction of one who completes, and the difference between channels on that measure is large.
Ranking by billed episode rather than by new patient shows which channels produce patients who finish. That is usually the difference between a marketing budget that grows the clinic and one that just fills tomorrow's diary.
02
Physician referral is a channel, not a mystery
Most clinics treat referral as untrackable and advertising as measurable, which flatters advertising and hides the largest source of care.
Upload the referral list as a source file and it attributes like any other channel — including which referring practices actually produce patients who complete care, which is a conversation worth having with them.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Physical Therapy.
They say
Most of our patients come from physicians.
We say
Then upload the referral list and measure it. Treating referral as invisible while measuring ads precisely gives you a distorted picture of both.
They say
Our patients attend for months.
We say
Run the report over a longer range and the whole episode traces back to the channel that produced the patient.
They say
We cannot share clinical detail.
We say
You should not. Contact detail, amount and date only — no diagnoses, no notes.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most outpatient physiotherapy and rehabilitation clinics land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Physical Therapy.
Anything else? Talk to us — a person answers, usually the same day.
Billed care: a patient phone number or email, the amount, and the date.
Run the report over the full episode length and the difference shows in the revenue per patient by channel.
Yes — the referral list is a source file and referral becomes a measurable channel.
Yes, with a clinician or site column.
No BAA is offered and we should not be treated as a business associate. Keep clinical detail out of the export.
No. Existing lead exports work as the second file.
Yes. Nothing had to be installed at the time.
Billed rows analysed in a calendar month. Enquiry and referral rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.