For Contact Centres & BPOs

Your agents close it. Somebody else gets the credit.

Attribute the revenue your agents closed to the campaigns that produced the calls — per client, per programme, in one place.

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Contact Centres & BPOs workspace August 2026
Revenue traced to a channel

$1,062,000 59% of $1,800,000 paid

  • Google Ads $594,000 · 33%
  • Meta Ads $306,000 · 17%
  • LinkedIn Ads $162,000 · 9%
  • Direct / Unknown $738,000 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$1,480
Matched · high confidence

The blind spot

What's actually happening

You are measured on handle time, conversion rate and cost per call. None of those tell your client which of their campaigns your floor actually turned into money, and that is the number that renews the contract.

What you get

Built for Contact Centres & BPOs.

One workspace per client

Isolated data, separate allowances, rolled up for you centrally.

Programme-level channel truth

Which media produced the calls that closed, not the calls that connected.

Renewal-grade evidence

An auditable report a client's finance team will accept.

A worked example

The number you can take into a budget meeting.

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

Total revenue$1,800,000paid revenue
Attributed to a channel$1,062,00059% of revenue
Average deal$1,480per paid sale
Match rate79%of sales matched
ChannelSalesRevenueShare%
Google Ads402$594,00033%
Meta Ads233$306,00017%
LinkedIn Ads96$162,0009%
Direct / Unknown486$738,00041%
01

Operational metrics are not commercial evidence

A contact centre is rich in metrics and poor in one specific number: the revenue attributable to each of the client's channels. Handle time, abandonment, conversion rate and quality scores all describe how well the floor performs against the calls it receives. None of them describe which media buy was worth making.

That gap matters at renewal. When a client cuts media spend, call volume falls, and the contact centre's own numbers all look worse through no fault of the floor. Being able to show which channels the floor actually converted changes that conversation from defensive to advisory.

02

Two files per programme, per period

Your CRM or dialler already records the outcome of every call and the value of every sale. The client's ad platform or call tracker already exports lead source. Neither side has to be integrated — the two exports are matched on phone and email.

Each client becomes its own workspace, so data never crosses between them, and each programme's report stands on its own. Unmatched revenue is reported as Direct / Unknown rather than being spread across the client's channels, which is the difference between a report a client trusts and one they argue with.

Why it matters

What changes when you can prove it.

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

Honest answers

The pushback we hear from Contact Centres & BPOs.

They say

We are not the media buyer — we don't own the ad data.

We say

The client exports it, or authorises the agency to. It is a lead-source export, not account access, and it is usually a smaller ask than it sounds.

They say

Our call volumes are very large.

We say

Only closed sales count toward the record limit, not calls or leads. A floor handling tens of thousands of calls a month often analyses a few thousand sales.

They say

Clients are sensitive about data sharing.

We say

Each client is isolated in its own workspace with its own retention window, and only a contact detail, an amount and a date are needed. We act as a processor and provide a DPA.

Pricing

Flat monthly pricing. No per-call fees.

The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most contact centres and outsourcers who close revenue on the phone for their clients land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.

Enterprise

One business closing at volume

$499/mês

billed monthly

  • 1 workspace · 10 seats
  • 25,000 sales records / month (+$49 per 10,000)
  • 24-month history
  • Campaign drill-down and period comparison
  • Single sign-on through your identity provider
  • Your logo on every report
  • Roles, permissions and guided onboarding
  • Priority support

Questions

Questions we get about Contact Centres & BPOs.

Anything else? Talk to us — a person answers, usually the same day.

Closed sales from your CRM or dialler: a customer phone number or email, the amount, and the date.

Start today

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