Started cycles, not enquiries
Rank channels by treatment actually started and billed.
For Fertility Clinics
Which channels produced started cycles?
Match started treatment cycles and their value to the enquiries and campaigns that produced them, across a decision measured in months.
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Fertility Clinics workspace FY2026
Started cycle value traced to a channel
$513,000 57% of $900,000 paid
- Google Ads $306,000 · 34%
- Meta Ads $144,000 · 16%
- Email marketing $63,000 · 7%
- Direct / Unknown $387,000 · 43%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$17,600
Matched · high confidence
The blind spot
What's actually happening
Fertility enquiries are emotional, heavily researched and slow. Most never start treatment, and the ones that do are worth twenty thousand dollars or more.
What you get
Built for Fertility Clinics.
Months of deliberation
An enquiry in January that starts in June still traces to the campaign behind it.
Minimal, non-clinical data
A contact detail, an amount and a date. Nothing clinical, ever.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$900,000paid started cycle value
Attributed to a channel$513,00057% of revenue
Average deal$17,600per paid sale
Match rate66%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 17 | $306,000 | 34% | |
| Meta Ads | 9 | $144,000 | 16% | |
| Email marketing | 4 | $63,000 | 7% | |
| Direct / Unknown | 21 | $387,000 | 43% |
01
The gap between enquiry and cycle is where the budget is decided
Fertility patients research for months, consult more than one clinic, and often wait for funding or a life event. Almost none of that is visible to click attribution, and the campaign that produced the patient looks like it produced nothing.
Matching on the patient rather than the session credits the started cycle to the original enquiry whenever it arrives. For a segment with this cycle length, that is the difference between measuring marketing and guessing.
02
Sensitivity is a reason to send less, not to measure less
This is among the most sensitive data any clinic holds, which is exactly why the match takes only a contact detail, an amount and a date. No diagnosis, no protocol, no outcome.
Nothing is installed on the site either, so there is no script on a page where a patient is reading about their own fertility. That property matters more here than almost anywhere else.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Fertility Clinics.
They say
We cannot put tracking on our website.
We say
You do not need to. Nothing is installed anywhere — two exports, reconciled afterwards.
They say
Our data is extremely sensitive.
We say
The match needs a contact detail, an amount and a date. Clinical information is neither needed nor wanted.
They say
Many patients come from physician referral.
We say
That belongs in Direct / Unknown unless the referral list is uploaded as a source file, in which case it becomes a measurable channel like any other.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most IVF and reproductive medicine practices land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mês
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Fertility Clinics.
Anything else? Talk to us — a person answers, usually the same day.
Started cycles: a patient contact email or phone, the treatment value, and the start date. Nothing clinical.
Yes, with a treatment column — IVF, IUI and donor cycles have very different economics.
As long as your data covers. There is no attribution window.
No BAA is offered and we should not be treated as a business associate. Keep clinical data out of the export.
No. A contact detail, an amount and a date is enough.
Yes — upload the referral list as a source file.
Yes. Nothing had to be installed at the time.
Started cycle rows analysed in a calendar month. Enquiry rows do not count.
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