Billed episodes, not enquiries
Rank channels by the episodes actually completed and billed.
For Hospital Networks
Which channels filled the service lines?
Match completed, billed episodes to the enquiries and campaigns that produced them — by service line and by site.
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Hospital Networks workspace FY2026
Billed episodes traced to a channel
$1,715,000 49% of $3,500,000 paid
- Google Ads $1,015,000 · 29%
- Meta Ads $420,000 · 12%
- Email marketing $280,000 · 8%
- Direct / Unknown $1,785,000 · 51%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$4,400
Matched · high confidence
The blind spot
What's actually happening
Service-line marketing is measured on appointment requests, which are cheap, plentiful and mostly unrelated to the high-value episodes that fund the system.
What you get
Built for Hospital Networks.
By site and by service line
A channel that works for orthopaedics in one city may do nothing for cardiology in another.
Minimal data required
A contact detail, an amount and a date. No clinical information, ever.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$3,500,000paid billed episodes
Attributed to a channel$1,715,00049% of revenue
Average deal$4,400per paid sale
Match rate61%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 214 | $1,015,000 | 29% | |
| Meta Ads | 118 | $420,000 | 12% | |
| Email marketing | 79 | $280,000 | 8% | |
| Direct / Unknown | 402 | $1,785,000 | 51% |
01
Referral is most of the volume, and it should look like it
In a health system the majority of episodes arrive by physician referral, insurance network, or proximity — not by advertising. Any tool reporting a high attributed share for a hospital is redistributing that volume, and the resulting numbers cannot support a budget decision.
A large Direct / Unknown bucket is the correct answer here, and seeing its true size is what makes the attributed portion meaningful. The question worth answering is not what share advertising produced, but which service lines and sites it moved.
02
Service line and site are the only useful cuts
System-wide attribution averages away everything that matters. Orthopaedics, cardiology, maternity and imaging have entirely different economics, different audiences and different competition, and a channel that works for one may do nothing for another.
Including a service-line and site column turns one uninformative number into the comparison the marketing team actually needs — and the one a service-line director will act on.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Hospital Networks.
They say
We cannot share patient data.
We say
The match needs a contact detail, an amount and a date. No diagnosis, no procedure code, no clinical note, and those should never be in the export. Data is encrypted, isolated per workspace and deletable in one click.
They say
Is this HIPAA compliant?
We say
We are a Canadian company, do not offer a BAA, and should not be treated as a business associate. Keeping the export to contact detail, amount and date is what makes that a non-issue rather than a risk — and the match genuinely does not need more.
They say
Most of our volume is referral.
We say
Then Direct / Unknown will be large, which is the honest answer. A vendor reporting otherwise for a hospital is redistributing that volume across your paid channels.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most health systems and multi-site provider groups land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mês
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Hospital Networks.
Anything else? Talk to us — a person answers, usually the same day.
Completed, billed episodes: a patient contact email or phone, the billed amount, and the date. Nothing clinical.
Yes, with a service-line column — and it is the most useful cut available. System-wide numbers average away everything that matters.
Yes, with a site column, or run a separate workspace per site if you want the data genuinely isolated.
No BAA is offered and we should not be treated as a business associate. Keep clinical information out of the export; the match does not need it.
No. A contact detail, an amount and a date is enough.
Because we do not redistribute what we cannot trace. A hospital's referral and network volume is real and is shown as unattributed rather than credited to advertising.
Yes. Nothing had to be installed at the time.
Episode rows analysed in a calendar month. Enquiry and call rows do not count.
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