Treatment value, not enquiries
Rank channels by what was actually paid, so package buyers stop being averaged away.
For Med Spas & Dermatology
Which ads produced treatments people paid for?
Match completed, paid treatments to the enquiries and ads that produced them — including the packages bought months after the first consultation.
No card required Nothing to install Cancel anytime
Med Spas & Dermatology workspace August 2026
Paid treatment traced to a channel
$165,600 72% of $230,000 paid
- Meta Ads $78,200 · 34%
- Google Ads $55,200 · 24%
- Email marketing $32,200 · 14%
- Direct / Unknown $64,400 · 28%
Direct / Unknown is shown, never shared out across the channels above.
Meta Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$820
Matched · high confidence
The blind spot
What's actually happening
Aesthetic enquiries are cheap to generate and mostly do not convert. The ones that do range from a single treatment to a multi-thousand-dollar package, and enquiry volume tells you nothing about which is which.
What you get
Built for Med Spas & Dermatology.
Consultations that convert later
A consultation in March that buys a package in July still matches the ad behind it.
Minimal data required
A contact detail, an amount and a date. No clinical or treatment detail needed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$230,000paid paid treatment
Attributed to a channel$165,60072% of revenue
Average deal$820per paid sale
Match rate76%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Meta Ads | 96 | $78,200 | 34% | |
| Google Ads | 61 | $55,200 | 24% | |
| Email marketing | 44 | $32,200 | 14% | |
| Direct / Unknown | 79 | $64,400 | 28% |
01
Social produces the volume, but who produces the packages?
Aesthetics is one of the few local categories where paid social genuinely outperforms search for lead volume, which makes the reporting particularly misleading. Meta will show you hundreds of cheap enquiries; it cannot show you which of them bought a package.
Ranking by paid treatment value separates the channel that fills a consultation diary from the channel that fills a bank account. They are frequently not the same, and the gap is usually largest for the highest-value treatments.
02
The gap between consultation and purchase
Elective aesthetic treatment is discretionary, often discussed with a partner, and frequently booked around an event months away. A consultation in March that becomes a package in July is entirely normal and entirely invisible to click attribution.
Matching on the client rather than the session credits the July purchase to the March ad. It also lets you analyse a season that has already finished, which is how you find out whether last summer's campaign actually paid.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Med Spas & Dermatology.
They say
We cannot run extra scripts on our booking pages.
We say
You do not need to. Nothing is installed anywhere — this reconciles two exports after the fact, which is exactly why it suits clinics with restrictions on their site.
They say
Our bookings and payments are in different systems.
We say
That is the normal case, and the reason this works as two files rather than an integration. They never have to talk to each other.
They say
A lot of our clients come from Instagram organically.
We say
Organic social lands in Direct / Unknown unless it appears in a lead export. That is honest, and quantifying it is useful — it is often larger than people expect.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most aesthetic clinics and dermatology practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Med Spas & Dermatology.
Anything else? Talk to us — a person answers, usually the same day.
Completed, paid treatments: client phone or email, the amount, and the date. Nothing clinical.
Yes — include a treatment or product column and the report breaks down by it.
No. Phone or email, an amount and a date is enough.
We do not offer a BAA and should not be treated as a business associate. Keep clinical detail out of the export — the match does not need it.
As long as your data covers. There is no window that expires.
Yes, with a location column, which often reveals that a channel works in one city and not another.
Yes. Nothing had to be installed at the time.
Paid treatment rows analysed in a calendar month. Enquiry rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.