Treatment revenue, not enquiries
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
For LASIK & Vision Correction
Which channels produced completed procedures?
Match completed procedures and their revenue to the campaigns that produced the patient, months after the free consultation.
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LASIK & Vision Correction workspace FY2026
Procedure revenue traced to a channel
$540,000 60% of $900,000 paid
- Google Ads $306,000 · 34%
- Meta Ads $171,000 · 19%
- Email marketing $63,000 · 7%
- Direct / Unknown $360,000 · 40%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$4,460
Matched · high confidence
The blind spot
What's actually happening
Free consultations are easy to fill and expensive to run. Which channels produce patients who actually proceed to surgery is a different question entirely.
What you get
Built for LASIK & Vision Correction.
Patients decide slowly
A consultation this quarter and treatment the next still credits the campaign behind it.
Nothing inferred about a patient
Only exact matches count automatically; no diagnosis or clinical data is ever needed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$900,000paid procedure revenue
Attributed to a channel$540,00060% of revenue
Average deal$4,460per paid sale
Match rate75%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 68 | $306,000 | 34% | |
| Meta Ads | 39 | $171,000 | 19% | |
| Email marketing | 14 | $63,000 | 7% | |
| Direct / Unknown | 80 | $360,000 | 40% |
01
The free consultation is where the money leaks
Every channel produces consultation bookings. Conversion to surgery varies by a factor of three between them, and cost-per-consultation reporting cannot distinguish a channel producing decided patients from one producing curious ones.
Ranking on completed procedure revenue rather than consultations booked is the correction, and in this category it commonly redirects half the paid budget.
02
Patients think about it for a year
Refractive surgery is elective, expensive and mildly frightening. Patients consult, defer, and return the following year when finances or nerve allow.
There is no attribution window, so a procedure completed a year after the consultation still credits the campaign that produced it — which is exactly the revenue currently sitting unattributed.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from LASIK & Vision Correction.
They say
Our consultations are free.
We say
Which is why completed procedures are the measure. Consultations that do not proceed appear as unmatched leads and cost nothing.
They say
Patients often wait a year.
We say
There is no attribution window. The match holds however long the gap.
They say
Patient privacy is regulated.
We say
Only a contact detail, an amount and a date are needed. No clinical data of any kind.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most refractive surgery centres and vision correction practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about LASIK & Vision Correction.
Anything else? Talk to us — a person answers, usually the same day.
Completed procedures: a patient email or phone, the amount, and a date.
Yes — consultations are the source file, procedures the sales file.
As long as your data covers. There is no attribution window.
Yes, with a procedure column.
Yes, with the relevant column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Procedure rows analysed in a calendar month. Consultation rows do not count.
Nearby
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See how it worksStart today
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