Treatment revenue, not enquiries
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
For Dermatology
Which channels produced treated, paying patients?
Match completed treatments and the revenue they earned to the campaigns that produced the patient, across medical and cosmetic work alike.
No card required Nothing to install Cancel anytime
Dermatology workspace FY2026
Treatment revenue traced to a channel
$472,000 59% of $800,000 paid
- Google Ads $232,000 · 29%
- Meta Ads $176,000 · 22%
- Email marketing $64,000 · 8%
- Direct / Unknown $328,000 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$740
Matched · high confidence
The blind spot
What's actually happening
A dermatology practice runs two businesses through one front desk. Insurance-covered medical visits and cash-pay cosmetic work arrive from different channels and are reported as one lead count.
What you get
Built for Dermatology.
Patients decide slowly
A consultation this quarter and treatment the next still credits the campaign behind it.
Nothing inferred about a patient
Only exact matches count automatically; no diagnosis or clinical data is ever needed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$800,000paid treatment revenue
Attributed to a channel$472,00059% of revenue
Average deal$740per paid sale
Match rate78%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 314 | $232,000 | 29% | |
| Meta Ads | 241 | $176,000 | 22% | |
| Email marketing | 88 | $64,000 | 8% | |
| Direct / Unknown | 449 | $328,000 | 41% |
01
Medical and cosmetic should never share a ranking
A covered skin check and a $1,400 laser course are the same appointment slot and completely different economics. Channels feed them unevenly — social produces cosmetic interest, search produces medical urgency.
A treatment-type column splits the report so cosmetic marketing can be judged on cash-pay revenue and medical marketing on volume, rather than both being averaged into a number that describes neither.
02
Cosmetic patients return on a schedule
Injectables, laser and skincare are repeat purchases on three- to six-month cycles. A patient acquired once may spend for years, and no click-based tool credits the original campaign past the first visit.
Because the match is on the patient, every subsequent treatment credits the channel that produced them, which usually more than doubles the apparent return on the channels that produce cosmetic patients.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Dermatology.
They say
Most of our visits are insured.
We say
Then export the practice's collected revenue, whoever paid it. The match is on the patient's contact detail, not the payer.
They say
Patients return for years.
We say
Which is why later treatments must credit the original channel — that is where the value of cosmetic acquisition actually shows.
They say
We are bound by patient privacy rules.
We say
Only a contact detail, an amount and a date are needed. No diagnosis, no procedure code, no clinical note. Data is encrypted, isolated per workspace and deletable in one click.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most medical and cosmetic dermatology practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Dermatology.
Anything else? Talk to us — a person answers, usually the same day.
Completed treatments or collected revenue: a patient email or phone, the amount, and a date.
Yes, with a treatment-type column.
Yes — they credit the channel that produced the patient.
Yes, with the relevant column, on Growth and above.
No. A contact detail, an amount and a date is the whole requirement.
Encrypted, isolated per workspace, deletable in one click, DPA available.
Yes. Nothing had to be installed at the time.
Treatment rows analysed in a calendar month. Enquiry rows do not count.
Nearby
Also worth reading.
Med Spas & Dermatology
Match completed, paid treatments to the enquiries and ads that produced them — including the packages bought months after the first consultation.
See how it worksCosmetic Surgery
Match completed, paid procedures to the enquiries and ads that produced them — including the ones booked six months after the first consultation.
See how it worksMedical Clinics
Match your billing export to your call and ad data, and see which channels produced procedures that were paid for rather than enquiries that were not.
See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.