Commission, not enquiries
Channels rank by commission earned, so a channel producing few large transactions wins properly.
For Real Estate
Which ads produced closings?
Match closed transactions and commission to the enquiries and ads that produced them, however many months earlier that was.
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Real Estate workspace Q3 2026
Commission traced to a channel
$351,000 65% of $540,000 paid
- Google Ads $145,800 · 27%
- Portals $118,800 · 22%
- Meta Ads $86,400 · 16%
- Direct / Unknown $189,000 · 35%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadQ3 2026 14 · (•••) •••-0134
Closed sale · Q3 2026 27$12,000
Matched · high confidence
The blind spot
What's actually happening
Portals, your own ads and referrals all claim the same buyer, and the transaction closes six months after the click — long after any platform is willing to take credit for it.
What you get
Built for Real Estate.
Six-month cycles are fine
There is no attribution window to expire. A closing matches the enquiry that produced it whenever it lands.
Portals measured honestly
Portal claims are checked against your own closings rather than taken at face value.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$540,000paid commission
Attributed to a channel$351,00065% of revenue
Average deal$12,000per paid sale
Match rate68%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 12 | $145,800 | 27% | |
| Portals | 10 | $118,800 | 22% | |
| Meta Ads | 8 | $86,400 | 16% | |
| Direct / Unknown | 15 | $189,000 | 35% |
01
The cycle outlives the cookie
A buyer enquires in February and closes in September. By then the cookie is long gone, the ad account has closed seven monthly reports, and the campaign that produced the transaction is showing a cost per lead and nothing else.
Matching on the person rather than the session means the September commission is credited to the February enquiry. For a business where the gap between first contact and closing is routinely six months, this is the difference between measuring marketing and guessing at it.
02
Portal spend is the biggest line nobody audits
Portal fees are often the largest single marketing cost in a brokerage, and the reporting comes from the portal itself. Checking it means matching the buyers a portal says it sent against the transactions that actually closed.
That check tends to be uncomfortable in both directions: portals sometimes produce far less than claimed, and sometimes produce the highest-value transactions while looking mediocre on enquiry count. Either way it is a number worth having before the renewal conversation.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Real Estate.
They say
Our agents keep their own leads.
We say
That is a real limitation — anything not captured is not matchable and will land in Direct / Unknown. A larger unattributed bucket is still more honest than a tool that redistributes it, and it also quantifies what better lead capture would be worth.
They say
Commission splits make the revenue figure ambiguous.
We say
Export whichever figure you want to rank on — gross commission or the brokerage's share. The report ranks on what you give it, consistently.
They say
Referrals are most of our business.
We say
Then Direct / Unknown will be large and should be. Knowing that referral is a third of commission is a finding; hiding it inside Google Ads is a distortion.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most brokerages, teams and new-home builders land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Real Estate.
Anything else? Talk to us — a person answers, usually the same day.
Closed transactions: a client phone number or email, commission or sale price, and the closing date.
Yes — include an agent column and the report breaks down by it.
As long as your data covers. There is no window that expires, because there is no cookie involved.
That is one of the strongest uses. Match the portal's own lead export against your closings and see what actually converted.
Yes, and the long cycle suits it — a reservation taken months after the first enquiry still matches.
No. Your CRM or portal lead exports work as the second file.
Yes. Nothing had to be installed at the time, which matters when the sales cycle is longer than the trial.
Closed-transaction rows analysed in a calendar month. Enquiry rows do not count.
Nearby
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