For Weight Loss Clinics

Which channels produced patients who stayed?

Match programme revenue and repeat prescriptions to the enquiries and ads that produced the patient — because month one is not the business.

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Weight Loss Clinics workspace Q3 2026
Programme revenue traced to a channel

$194,400 72% of $270,000 paid

  • Meta Ads $97,200 · 36%
  • Google Ads $62,100 · 23%
  • Email marketing $35,100 · 13%
  • Direct / Unknown $75,600 · 28%
Direct / Unknown is shown, never shared out across the channels above.
Meta Ads · LeadQ3 2026 14 · (•••) •••-0134
Closed sale · Q3 2026 27$440
Matched · high confidence

The blind spot

What's actually happening

Enquiry volume in this category is enormous and cheap. Programme revenue depends entirely on how long patients stay, and enquiry counts say nothing about that.

What you get

Built for Weight Loss Clinics.

Programme revenue, not signups

Rank channels by revenue billed across the programme rather than by first payments.

Retention is the whole model

Run over a longer range and every month a patient stays traces to the acquiring channel.

Nothing to install

No scripts, no tracking numbers. Two exports.

A worked example

The number you can take into a budget meeting.

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

Total revenue$270,000paid programme revenue
Attributed to a channel$194,40072% of revenue
Average deal$440per paid sale
Match rate80%of sales matched
ChannelSalesRevenueShare%
Meta Ads214$97,20036%
Google Ads138$62,10023%
Email marketing96$35,10013%
Direct / Unknown171$75,60028%
01

Month one is not the business

A weight-management programme earns over months. A patient who signs up and stops after four weeks is worth a fraction of one who stays a year, and channels differ enormously on that measure.

Ranking by programme revenue over a longer range rather than by signups shows which channel produces patients who continue. It is common for the cheapest signup source to have the worst retention by a wide margin.

02

Demand is high and quality varies wildly

GLP-1 demand made enquiries abundant and cheap, which made cost per lead look excellent everywhere and stopped distinguishing between channels at all.

Revenue per acquired patient still distinguishes them sharply. That is the number that survives a demand spike.

Why it matters

What changes when you can prove it.

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

Honest answers

The pushback we hear from Weight Loss Clinics.

They say

We get more enquiries than we can handle.

We say

Then the question is not volume but which channel produces patients who stay — which is exactly what ranking on programme revenue answers.

They say

Patients pause and restart.

We say

Run the report over a longer range and their whole history traces back to the acquiring channel.

They say

Our data is clinical.

We say

The match needs a contact detail, an amount and a date. Keep prescriptions and clinical notes out of the export.

Pricing

Flat monthly pricing. No per-call fees.

The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most medical weight management and GLP-1 providers land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.

Questions

Questions we get about Weight Loss Clinics.

Anything else? Talk to us — a person answers, usually the same day.

Billed programme revenue: a patient contact email or phone, the amount, and the date.

Start today

Stop guessing which ads pay off.

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