Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Higher Education
Which channels produced enrolled, tuition-paying students?
Match matriculated students and the tuition they pay across a degree to the campaigns and events that produced the enquiry.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
Enquiry to matriculation takes a full admissions cycle, and tuition is paid over three or four years. Institutional marketing is judged on neither.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $12,000,000
Attributed to a channel $6,120,000 51% of revenue
Average deal $26,500
Match rate 70%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 74 | $1,920,000 | |
| Meta Ads | 55 | $1,440,000 | |
| Open days & fairs | 106 | $2,760,000 | |
| Direct / Unknown | 226 | $5,880,000 |
A cycle, then a degree — the horizon is five years
An enquiry in autumn becomes an application in winter, an offer in spring, a matriculation in the following autumn and tuition for three more years. No platform claims any part of that.
Because the match is on the student and there is no attribution window, the campaign that produced the enquiry is credited for the tuition whenever it is paid — which is the figure a provost or a board is actually spending against.
Fairs and open days deserve the same scrutiny as paid media
Recruitment fairs, campus visits and school outreach absorb enormous institutional budgets and are reported as attendance figures.
Registration lists are source files. Ranked on matriculated tuition, they can finally be compared against digital spend — and in most institutions the ranking that results is not the one the budget currently reflects.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What higher education usually push back on
Our cycle is annual and long.
Which is why there is no attribution window. An enrolment eighteen months after an enquiry still matches.
Applications are not enrolments.
Which is why tuition is the measure. Applications that do not matriculate appear as unmatched leads and cost nothing.
Student data is heavily regulated.
Only a contact detail, a tuition amount and a date are needed. No academic records of any kind, and data is encrypted, isolated and deletable.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most higher education land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions higher education ask
Matriculations or tuition: a student contact email or phone, the amount, and a date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
Start free