Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Waste & Recycling Services
Which channels produced billing accounts?
Match opened accounts and the recurring service revenue they bill to the campaigns and calls that produced the customer.
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The blind spot
What's actually happening
One-off skip hires and multi-year commercial contracts arrive through the same phone number and are hundreds of times apart in value.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $600,000
Attributed to a channel $342,000 57% of revenue
Average deal $364
Match rate 79%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 489 | $180,000 | |
| Local service ads | 212 | $78,000 | |
| Outbound & referral | 229 | $84,000 | |
| Direct / Unknown | 701 | $258,000 |
A one-off hire and a scheduled contract are different businesses
A single skip is a $340 transaction. A restaurant on twice-weekly collection is $18,000 a year for as long as it trades. Blending them into one cost-per-lead describes neither.
A service-type column splits the report so residential one-offs and commercial contracts are ranked separately, on the revenue each actually produced.
Recurring revenue makes acquisition look expensive until you count it
Judged on a first invoice, almost every channel that produces commercial accounts appears unaffordable, which is why this spend is so often cut.
Because the match is on the account, every month of service credits the channel that won it. That is usually the difference between a defensible budget and an abandoned one.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What waste & recycling services usually push back on
Most of our calls are one-off hires.
Which is fine, and the report separates them from contract work with a service-type column.
Our commercial accounts bill monthly.
Which is why later billing credits the original channel. That is where the value of the account is.
We book everything by phone.
Any call export works as a source file, and if you have none, an enquiry list does.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions waste & recycling services ask
Opened accounts or billed revenue: a customer email or phone, the amount, and a date.
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