Admissions, not calls
Rank channels by admissions completed and their value rather than by calls received.
For Addiction Treatment
Which channels produced admissions?
Match completed admissions and their value to the calls and campaigns that produced them — in a market where the cost per call is among the highest anywhere.
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Addiction Treatment workspace FY2026
Admission value traced to a channel
$728,000 56% of $1,300,000 paid
- Google Ads $533,000 · 41%
- Meta Ads $143,000 · 11%
- Email marketing $52,000 · 4%
- Direct / Unknown $572,000 · 44%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$18,600
Matched · high confidence
The blind spot
What's actually happening
Treatment keywords are among the most expensive in advertising and most calls never become an admission. Judging channels on call volume here is an expensive way to be wrong.
What you get
Built for Addiction Treatment.
Numbers that survive scrutiny
Only exact matches count automatically; anything weaker is flagged rather than assumed.
Decisions come back
A call in one month that admits the next still traces to the campaign behind it.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,300,000paid admission value
Attributed to a channel$728,00056% of revenue
Average deal$18,600per paid sale
Match rate68%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 29 | $533,000 | 41% | |
| Meta Ads | 8 | $143,000 | 11% | |
| Email marketing | 3 | $52,000 | 4% | |
| Direct / Unknown | 31 | $572,000 | 44% |
01
The highest cost per call in advertising, spent on the wrong number
Cost per call in this category can run into the hundreds. At that price the difference between a channel producing calls and a channel producing admissions is the difference between a viable programme and an unaffordable one.
Ranking on completed admissions rather than call volume regularly reorders the channels entirely — and the cheapest calls are frequently from the audience least likely to admit.
02
Referral and family contact are a real channel
A large share of admissions come from clinicians, previous patients, and families who found the programme some other way. That belongs in Direct / Unknown rather than credited to whichever campaign was running.
Its size matters. If half of admissions arrive that way, the marketing question is different from what a paid-channel report alone would suggest.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Addiction Treatment.
They say
Our data is deeply sensitive.
We say
The match needs a contact detail, an amount and a date. No diagnosis, no clinical record, no treatment detail — and none of it should be in the export.
They say
We already pay for call tracking.
We say
Keep it. Its export is one of the two files; it tells you the call came from a channel, and this tells you the call became an admission.
They say
Most calls do not admit.
We say
Which is why calls are the wrong measure. Unadmitted calls appear as unmatched leads and cost nothing against your allowance.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most residential and outpatient treatment providers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Addiction Treatment.
Anything else? Talk to us — a person answers, usually the same day.
Completed admissions: a contact email or phone, the admission value, and the date. Nothing clinical.
Yes, with a programme column — residential, PHP and outpatient have very different economics.
No BAA is offered and we should not be treated as a business associate. The match needs only a contact detail, an amount and a date.
No.
No. If you use them, that export is one of the two files.
As long as your data covers. There is no attribution window.
Yes. Nothing had to be installed at the time.
Admission rows analysed in a calendar month. Call rows do not count.
Nearby
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