Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Fencing & Decking
Which channels produced signed installations?
Match signed jobs and their value to the campaigns that produced the homeowner, across a season of deliberation.
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Fencing & Decking workspace FY2026
Signed jobs traced to a channel
$183,000 61% of $300,000 paid
- Google Ads $96,000 · 32%
- Meta Ads $45,000 · 15%
- Local service ads $42,000 · 14%
- Direct / Unknown $117,000 · 39%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$3,700
Matched · high confidence
The blind spot
What's actually happening
Fencing and decking are quoted in spring and built in summer. The lead report closes the month long before the job is signed.
What you get
Built for Fencing & Decking.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$300,000paid signed jobs
Attributed to a channel$183,00061% of revenue
Average deal$3,700per paid sale
Match rate75%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 26 | $96,000 | 32% | |
| Meta Ads | 12 | $45,000 | 15% | |
| Local service ads | 11 | $42,000 | 14% | |
| Direct / Unknown | 32 | $117,000 | 39% |
01
Quotes given in April, signed in July
Homeowners collect three quotes, compare them, wait for a bonus or a tax refund, and sign months later. The attribution window closed in week two.
Matching on the homeowner rather than a session credits the original campaign whenever the job is signed, which for this trade is the majority of the revenue currently attributed to nobody.
02
Material choice is the difference between a good job and a great one
A pressure-treated fence and a composite deck are the same enquiry and several times apart in value, and channels feed them unevenly.
A material or job-type column splits the ranking so the channels producing premium work can be identified and funded rather than averaged away.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Fencing & Decking.
They say
Our leads sit for months.
We say
There is no attribution window. A July signature still credits an April campaign.
They say
Everyone gets three quotes.
We say
Which is why signed jobs are the measure — losing quotes appear as unmatched leads and cost nothing.
They say
We're a small crew.
We say
Two exports and a mapping you confirm once. Nothing is installed and no numbers are bought.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most fence and deck installation contractors land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Fencing & Decking.
Anything else? Talk to us — a person answers, usually the same day.
Signed jobs: a customer email or phone, the amount, and a date.
As long as your data covers. There is no attribution window.
Yes, with the relevant column.
Yes. There is no attribution window.
No.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Job rows analysed in a calendar month. Quote rows do not count.
Nearby
Also worth reading.
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See how it worksStart today
Stop guessing which ads pay off.
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