Treatment revenue, not enquiries
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
For Home Health & Senior Care
Which channels produced paying clients?
Match started clients and the hours they bill over months to the campaigns, referrals and discharge planners that produced them.
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Home Health & Senior Care workspace FY2026
Billed care traced to a channel
$531,000 59% of $900,000 paid
- Google Ads $207,000 · 23%
- Discharge referral $252,000 · 28%
- Meta Ads $72,000 · 8%
- Direct / Unknown $369,000 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$3,840
Matched · high confidence
The blind spot
What's actually happening
A home care client bills for months. Measuring acquisition against a first week of service makes every channel look like a loss.
What you get
Built for Home Health & Senior Care.
Patients decide slowly
A consultation this quarter and treatment the next still credits the campaign behind it.
Nothing inferred about a patient
Only exact matches count automatically; no diagnosis or clinical data is ever needed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$900,000paid billed care
Attributed to a channel$531,00059% of revenue
Average deal$3,840per paid sale
Match rate76%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 54 | $207,000 | 23% | |
| Discharge referral | 66 | $252,000 | 28% | |
| Meta Ads | 19 | $72,000 | 8% | |
| Direct / Unknown | 97 | $369,000 | 41% |
01
The client bills for months, so that is the unit
A client on twenty hours a week for eight months is worth tens of thousands of dollars. Judged on the first invoice, the channel that produced them appears unaffordable and gets cut.
Because the match is on the client, every week of billing credits the original channel — which is the only ranking that reflects the actual economics of the service.
02
Discharge planners and case managers are the largest channel
Hospital discharge, case managers and physician offices produce a large share of clients, and agencies almost never know which of those relationships is actually working.
A referral list uploaded as a source file ranks them on billed care, which tells the community liaison team where to spend their week.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Home Health & Senior Care.
They say
Families decide under pressure and quickly.
We say
Which the report handles fine. What matters is that billed care, not enquiries, decides the ranking.
They say
Most clients come through referral.
We say
Upload the referral list as a source file and it ranks alongside paid channels on billed revenue.
They say
Our clients are vulnerable and their data is sensitive.
We say
Only a contact detail, an amount and a date are needed. No care plan, no medical information.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most home care agencies and senior care providers land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Home Health & Senior Care.
Anything else? Talk to us — a person answers, usually the same day.
Started clients or billed revenue: a client or family contact email or phone, the amount, and a date.
Yes — later billing credits the channel that produced the client.
Yes, if the referrer is named in the source file.
Yes, with the relevant column, on Growth and above.
Yes, if your export carries an end date.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Client or billing rows analysed in a calendar month. Enquiry rows do not count.
Nearby
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See how it worksStart today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.