Treatment revenue, not enquiries
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
For Pain Management
Match completed treatment episodes and their revenue to the campaigns and referrals that produced the patient.
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$420,000 60% of $700,000 paid
The blind spot
Pain practices are built on physician referral and increasingly advertise directly. The two have never been compared on the same basis.
What you get
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
A consultation this quarter and treatment the next still credits the campaign behind it.
Only exact matches count automatically; no diagnosis or clinical data is ever needed.
A worked example
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 127 | $154,000 | 22% | |
| Physician referral | 178 | $217,000 | 31% | |
| Meta Ads | 41 | $49,000 | 7% | |
| Direct / Unknown | 231 | $280,000 | 40% |
Most pain practices know referral matters and cannot say which referrers produce revenue rather than consultations, or whether that changed this year.
A referral list uploaded as a source file ranks referrers on treatment revenue alongside paid channels — which is both a marketing report and a relationship-management one.
A patient may attend for a series of injections over months. Attributing only the first visit undercounts the channel that produced them several times over.
Matching on the patient means the whole episode credits the original channel, which is the only figure that can sensibly be compared against acquisition cost.
Why it matters
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
Then upload that list — the point is to rank referral honestly against advertising, not to pretend advertising is bigger.
Which is why later visits credit the original channel. Export collected revenue with dates and the episode is counted properly.
Only a contact detail, an amount and a date are needed. No diagnosis, no procedure detail.
Pricing
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most interventional pain and spine practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
A business scaling ad spend
$199/mo
billed monthly
Questions
Anything else? Talk to us — a person answers, usually the same day.
Completed treatments or collected revenue: a patient email or phone, the amount, and a date.
Yes, if the referrer is named in the source file.
Yes — they credit the channel that produced the patient.
Yes, with the relevant column, on Growth and above.
No. A contact detail, an amount and a date.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Treatment rows analysed in a calendar month. Referral rows do not count.
Nearby
Match billed episodes of care to the enquiries, referrals and ads that produced them — because one visit is not an episode.
See how it worksMatch care plans purchased and visits billed to the offers, ads and referrals that produced the patient.
See how it worksMatch your billing export to your call and ad data, and see which channels produced procedures that were paid for rather than enquiries that were not.
See how it worksStart today
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.