For Pain Management

Which channels produced treated, paying patients?

Match completed treatment episodes and their revenue to the campaigns and referrals that produced the patient.

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Pain Management workspace FY2026
Treatment revenue traced to a channel

$420,000 60% of $700,000 paid

  • Google Ads $154,000 · 22%
  • Physician referral $217,000 · 31%
  • Meta Ads $49,000 · 7%
  • Direct / Unknown $280,000 · 40%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,240
Matched · high confidence

The blind spot

What's actually happening

Pain practices are built on physician referral and increasingly advertise directly. The two have never been compared on the same basis.

What you get

Built for Pain Management.

Treatment revenue, not enquiries

Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.

Patients decide slowly

A consultation this quarter and treatment the next still credits the campaign behind it.

Nothing inferred about a patient

Only exact matches count automatically; no diagnosis or clinical data is ever needed.

A worked example

The number you can take into a budget meeting.

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

Total revenue$700,000paid treatment revenue
Attributed to a channel$420,00060% of revenue
Average deal$1,240per paid sale
Match rate74%of sales matched
ChannelSalesRevenueShare%
Google Ads127$154,00022%
Physician referral178$217,00031%
Meta Ads41$49,0007%
Direct / Unknown231$280,00040%
01

Referral is a channel, and it can be ranked

Most pain practices know referral matters and cannot say which referrers produce revenue rather than consultations, or whether that changed this year.

A referral list uploaded as a source file ranks referrers on treatment revenue alongside paid channels — which is both a marketing report and a relationship-management one.

02

An episode is a course of treatment, not a visit

A patient may attend for a series of injections over months. Attributing only the first visit undercounts the channel that produced them several times over.

Matching on the patient means the whole episode credits the original channel, which is the only figure that can sensibly be compared against acquisition cost.

Why it matters

What changes when you can prove it.

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

Honest answers

The pushback we hear from Pain Management.

They say

We rely on physician referrals.

We say

Then upload that list — the point is to rank referral honestly against advertising, not to pretend advertising is bigger.

They say

Treatment happens over months.

We say

Which is why later visits credit the original channel. Export collected revenue with dates and the episode is counted properly.

They say

Patient privacy is regulated.

We say

Only a contact detail, an amount and a date are needed. No diagnosis, no procedure detail.

Pricing

Flat monthly pricing. No per-call fees.

The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most interventional pain and spine practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.

Questions

Questions we get about Pain Management.

Anything else? Talk to us — a person answers, usually the same day.

Completed treatments or collected revenue: a patient email or phone, the amount, and a date.

Start today

Stop guessing which ads pay off.

Upload two exports and see your real revenue by channel in minutes. Three days free, no card.