Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For Property Management
Which channels produced signed management contracts?
Match signed doors and the recurring fees they earn to the campaigns that produced the owner.
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Property Management workspace FY2026
Management fees traced to a channel
$265,500 59% of $450,000 paid
- Google Ads $148,500 · 33%
- Meta Ads $40,500 · 9%
- Referral partners $76,500 · 17%
- Direct / Unknown $184,500 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$3,400
Matched · high confidence
The blind spot
What's actually happening
A management contract is worth a small monthly fee and often several years of it. One-off lead metrics value it at almost nothing.
What you get
Built for Property Management.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$450,000paid management fees
Attributed to a channel$265,50059% of revenue
Average deal$3,400per paid sale
Match rate73%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 41 | $148,500 | 33% | |
| Meta Ads | 12 | $40,500 | 9% | |
| Referral partners | 22 | $76,500 | 17% | |
| Direct / Unknown | 52 | $184,500 | 41% |
01
The contract is recurring, so the channel's value compounds
An owner who signs one door at $180 a month looks like a trivial conversion. Held for four years, and joined by two more doors, it is one of the most valuable outcomes the marketing produced.
Because the match is on the owner rather than a session, every later month and every additional door credits the channel that won them — which usually moves the ranking away from whichever channel simply produces the most enquiries.
02
Owner acquisition and tenant acquisition are different problems
Most property management marketing budgets are spent filling vacancies, and the reporting rarely distinguishes that from winning new owners, even though only one grows the business.
A contract-type column separates them, so owner acquisition can be judged on management fee revenue and leasing on placement fees rather than the two being blended into one meaningless average.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Property Management.
They say
Our fees are small and monthly.
We say
Which is exactly why later months must credit the original channel — the report ranks on the revenue actually earned, not on a first payment.
They say
Most owners come by referral.
We say
Upload the referral list as a source file and it ranks against paid channels on the same axis.
They say
Our software is a property system, not a CRM.
We say
If it exports contracts or fee revenue to CSV, that is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most residential and commercial property managers land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Property Management.
Anything else? Talk to us — a person answers, usually the same day.
Signed contracts or fee revenue: an owner contact email or phone, the amount, and a date.
Yes — later revenue credits the channel that produced the owner.
Yes, with a contract-type column.
Yes, with the relevant column, on Growth and above.
Yes — a referral list is a source file.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Contract or fee rows analysed in a calendar month. Lead rows do not count.
Nearby
Also worth reading.
Real Estate
Match closed transactions and commission to the enquiries and ads that produced them, however many months earlier that was.
See how it worksApartment Communities
Match signed leases and the rent they earn to the listings, portals and campaigns that produced the resident.
See how it worksSelf Storage
Match move-ins and the rent they earn over their whole stay to the campaigns that produced the tenant.
See how it worksStart today
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