Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For Self Storage
Which channels produced paid, occupied units?
Match move-ins and the rent they earn over their whole stay to the campaigns that produced the tenant.
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Self Storage workspace FY2026
Rent traced to a channel
$440,000 55% of $800,000 paid
- Google Ads $296,000 · 37%
- Local service ads $96,000 · 12%
- Meta Ads $48,000 · 6%
- Direct / Unknown $360,000 · 45%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,270
Matched · high confidence
The blind spot
What's actually happening
A move-in looks like a $79 transaction. Held for fourteen months at rising rates, it is closer to $1,300 — and no channel is ever credited for the difference.
What you get
Built for Self Storage.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$800,000paid rent
Attributed to a channel$440,00055% of revenue
Average deal$1,270per paid sale
Match rate81%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 241 | $296,000 | 37% | |
| Local service ads | 79 | $96,000 | 12% | |
| Meta Ads | 41 | $48,000 | 6% | |
| Direct / Unknown | 294 | $360,000 | 45% |
01
Length of stay is the number that decides the channel
Two channels can produce move-ins at the same cost while one produces tenants who stay four months and the other tenants who stay eighteen. Cost-per-move-in rates them identically and is wrong by a factor of four.
Because the match is on the tenant, every month of rent credits the channel that produced them. That single change usually reverses which channel an operator considers their best.
02
Facility by facility, the mix is different
A city site and a suburban one draw from different demand, and a portfolio-level report averages away exactly the differences an operator would act on.
A facility column splits the ranking so each site's budget can follow its own evidence rather than the portfolio's.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Self Storage.
They say
Our unit prices are low.
We say
Which is why lifetime rent rather than first payment is the measure — that is where the difference between channels actually shows.
They say
Most tenants find us on a map.
We say
Which the report is honest about. What it adds is whether the paid spend around that is producing anything.
They say
Our management software is industry-specific.
We say
If it exports move-ins or rent revenue to CSV, that is enough.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most self storage operators land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Self Storage.
Anything else? Talk to us — a person answers, usually the same day.
Move-ins or rent revenue: a tenant email or phone, the amount, and a date.
Yes — later rent credits the channel that produced the tenant.
Yes, with a facility column, on Growth and above.
Yes, if move-out dates are exported.
No, but their export works as the second file if you use them.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Move-in or rent rows analysed in a calendar month. Lead rows do not count.
Nearby
Also worth reading.
Property Management
Match signed doors and the recurring fees they earn to the campaigns that produced the owner.
See how it worksApartment Communities
Match signed leases and the rent they earn to the listings, portals and campaigns that produced the resident.
See how it worksReal Estate
Match closed transactions and commission to the enquiries and ads that produced them, however many months earlier that was.
See how it worksStart today
Stop guessing which ads pay off.
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