Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Tutoring Centres
Which channels produced paying students?
Match enrolled students and the tuition they pay across terms to the campaigns that produced the parent.
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Tutoring Centres workspace FY2026
Tuition traced to a channel
$203,000 58% of $350,000 paid
- Google Ads $112,000 · 32%
- Meta Ads $59,500 · 17%
- Local partnerships $31,500 · 9%
- Direct / Unknown $147,000 · 42%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$1,730
Matched · high confidence
The blind spot
What's actually happening
Tutoring is bought term by term. A single enrolment fee makes every channel look marginal, when the actual outcome is a year of weekly sessions.
What you get
Built for Tutoring Centres.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$350,000paid tuition
Attributed to a channel$203,00058% of revenue
Average deal$1,730per paid sale
Match rate77%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 64 | $112,000 | 32% | |
| Meta Ads | 35 | $59,500 | 17% | |
| Local partnerships | 18 | $31,500 | 9% | |
| Direct / Unknown | 84 | $147,000 | 42% |
01
Term after term is where the value is
A student who enrols for one term at $600 and stays for five is worth $3,000, and a sibling frequently follows. Judged on the first payment, every channel looks barely viable.
Because the match is on the parent, every later term credits the channel that produced them — and the channels producing families who stay are rarely the ones producing the cheapest enquiries.
02
Seasonality makes month-on-month comparisons meaningless
Enrolment spikes before exams and collapses in summer. Comparing consecutive months tells you about the calendar, not about the marketing.
With no attribution window, the same term can be compared against the same term last year, which is the only comparison that isolates what changed in the marketing.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Tutoring Centres.
They say
Our fees are small and recurring.
We say
Which is why later terms must credit the original channel — that is where the difference between channels shows.
They say
Most parents find us locally.
We say
Which the Direct / Unknown bucket is honest about. The report measures the part you pay for.
They say
Children's data is involved.
We say
None of it is needed. A parent contact detail, an amount and a date, nothing else.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most tutoring franchises and test-prep centres land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Tutoring Centres.
Anything else? Talk to us — a person answers, usually the same day.
Enrolments or tuition payments: a parent email or phone, the amount, and a date.
Yes — they credit the channel that produced the family.
Yes, when they match the same parent contact.
Yes, with a location column, on Growth and above.
Yes. There is no attribution window.
Encrypted, isolated per workspace, deletable, DPA available. No student data is needed.
No.
Enrolment or payment rows analysed in a calendar month. Enquiry rows do not count.
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