Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Trade & Vocational Schools
Which channels produced enrolled, tuition-paying students?
Match starts and the tuition they generate to the campaigns and events that produced the applicant.
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Trade & Vocational Schools workspace FY2026
Tuition traced to a channel
$768,000 64% of $1,200,000 paid
- Google Ads $408,000 · 34%
- Meta Ads $228,000 · 19%
- Career events $132,000 · 11%
- Direct / Unknown $432,000 · 36%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$3,950
Matched · high confidence
The blind spot
What's actually happening
Vocational enrolment marketing is judged on applications. Applications are cheap, starts are not, and the gap between the two is where the budget is lost.
What you get
Built for Trade & Vocational Schools.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,200,000paid tuition
Attributed to a channel$768,00064% of revenue
Average deal$3,950per paid sale
Match rate70%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 102 | $408,000 | 34% | |
| Meta Ads | 58 | $228,000 | 19% | |
| Career events | 33 | $132,000 | 11% | |
| Direct / Unknown | 109 | $432,000 | 36% |
01
An application is not a start, and only a start is revenue
Application-to-start rates vary enormously between channels. A channel producing applications at half the cost can produce starts at twice the cost, and the reporting most schools use cannot see that at all.
Ranking on tuition from actual starts is the correction, and it usually redirects a meaningful share of the budget within one cycle.
02
Regulated marketing needs numbers that survive scrutiny
Vocational education is a heavily scrutinised category, and outcome claims are examined. An attribution model that guesses is not something you want in the file.
Only exact matches count automatically. Unmatched tuition stays in Direct / Unknown rather than being distributed across channels, so every figure traces back to two records.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Trade & Vocational Schools.
They say
We are measured on applications.
We say
Which is the problem. Applications that never start appear as unmatched leads and cost nothing against your allowance.
They say
Funding and tuition sources are complicated.
We say
Export the tuition figure your finance team recognises; the match does not care where it came from.
They say
Our sector is closely regulated.
We say
Nothing is inferred and nothing is redistributed. Unmatched revenue is shown as unmatched.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most trade schools, vocational colleges and apprenticeships land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Trade & Vocational Schools.
Anything else? Talk to us — a person answers, usually the same day.
Starts or tuition: a student contact email or phone, the amount, and a date.
Yes — applications are the source file, starts the sales file.
Yes, with a programme column.
Yes — the attendee list is a source file.
Yes, with a campus column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Start or tuition rows analysed in a calendar month. Application rows do not count.
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