Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For Apartment Communities
Which channels produced signed leases?
Match signed leases and the rent they earn to the listings, portals and campaigns that produced the resident.
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Apartment Communities workspace FY2026
Annualised lease value traced to a channel
$756,000 60% of $1,260,000 paid
- ILS portals $428,400 · 34%
- Google Ads $226,800 · 18%
- Meta Ads $100,800 · 8%
- Direct / Unknown $504,000 · 40%
Direct / Unknown is shown, never shared out across the channels above.
ILS portals · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$2,100
Matched · high confidence
The blind spot
What's actually happening
Leasing teams are measured on tour counts. A tour is not a lease, and a twelve-month lease at $2,100 is not the same outcome as a six-month one at $1,400.
What you get
Built for Apartment Communities.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,260,000paid annualised lease value
Attributed to a channel$756,00060% of revenue
Average deal$2,100per paid sale
Match rate79%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| ILS portals | 204 | $428,400 | 34% | |
| Google Ads | 107 | $226,800 | 18% | |
| Meta Ads | 49 | $100,800 | 8% | |
| Direct / Unknown | 241 | $504,000 | 40% |
01
Portals are paid on volume and judged on almost nothing
Internet listing services take a large, fixed share of a multifamily marketing budget, and the reporting that comes back is measured in leads, not leases.
Ranking portals on signed lease value rather than lead count is often the single most consequential thing an operator can measure, because the spend is contractual and rarely revisited.
02
Renewals are the cheapest revenue you have
A resident who renews twice is worth three times the lease that acquired them, and no acquisition channel is ever credited for it.
Because the match is on the resident, renewals credit the original channel. Operators who measure this usually discover that the channels producing the longest-staying residents are not the ones producing the most tours.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Apartment Communities.
They say
We are measured on tours.
We say
Which is the problem. Tours that do not lease appear as unmatched leads and cost nothing against your allowance.
They say
Our portals report their own numbers.
We say
Which is why an independent count matters. The report ranks portals on signed leases, not on their own lead attribution.
They say
Resident data is sensitive.
We say
Only a contact detail, a lease value and a date are needed. No unit number, no application data.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most multifamily operators and lease-up teams land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mês
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Apartment Communities.
Anything else? Talk to us — a person answers, usually the same day.
Signed leases: a resident email or phone, the lease or annualised value, and a date.
Yes — a renewal credits the channel that produced the resident.
Yes, with a property column, on Growth and above.
Yes, if each portal's lead export is uploaded as a source file.
Yes, with a date range and a property column.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Lease rows analysed in a calendar month. Lead rows do not count.
Nearby
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