Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Facilities Management
Which channels produced signed FM contracts?
Match signed contracts and the revenue they bill across their term to the campaigns, events and bids that produced the client.
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Facilities Management workspace FY2026
Contracted revenue traced to a channel
$1,040,000 52% of $2,000,000 paid
- LinkedIn Ads $340,000 · 17%
- Trade events $280,000 · 14%
- Bid & tender lists $420,000 · 21%
- Direct / Unknown $960,000 · 48%
Direct / Unknown is shown, never shared out across the channels above.
LinkedIn Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$30,700
Matched · high confidence
The blind spot
What's actually happening
FM contracts are multi-year, multi-service and won over eighteen months. Marketing is reported quarterly on enquiries.
What you get
Built for Facilities Management.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$2,000,000paid contracted revenue
Attributed to a channel$1,040,00052% of revenue
Average deal$30,700per paid sale
Match rate67%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| LinkedIn Ads | 11 | $340,000 | 17% | |
| Trade events | 9 | $280,000 | 14% | |
| Bid & tender lists | 14 | $420,000 | 21% | |
| Direct / Unknown | 31 | $960,000 | 48% |
01
Eighteen-month cycles make quarterly lead reporting meaningless
An FM contract moves through qualification, tender, presentation and mobilisation across more than a year. Any report tied to a quarter is measuring the wrong thing at the wrong time.
Because there is no attribution window, a contract signed this year can be traced to the campaign that produced the enquiry two budget cycles ago — which is the only honest way to evaluate the spend.
02
Scope grows, and the original channel earned that too
A contract that starts as cleaning becomes cleaning, maintenance and security. The additional scope is worth more than the original award and is credited to nobody.
Matching on the client means expansion revenue credits the channel that opened the relationship, which is normally the difference between a marketing budget that looks marginal and one that clearly pays.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Facilities Management.
They say
Our cycles run over a year.
We say
Which is why there is no attribution window. A contract signed this year still credits the campaign behind the enquiry.
They say
Most work comes through tenders.
We say
Upload the bid or tender list as a source file and it ranks against every paid channel.
They say
Our contracts are complex and multi-service.
We say
Export contracted revenue with a service column and the report splits by service.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most integrated facilities management providers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mês
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Facilities Management.
Anything else? Talk to us — a person answers, usually the same day.
Signed contracts or billed revenue: a client contact email or phone, the amount, and a date.
Yes — later revenue credits the channel that opened the relationship.
Yes — each is a source file.
Upload the attendee or scan list as a source file.
As long as your data covers. There is no attribution window.
Yes, with a service column.
Encrypted, isolated per workspace, deletable, DPA available.
Contract or revenue rows analysed in a calendar month. Enquiry rows do not count.
Nearby
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See how it worksStart today
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