Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Foundation Repair
Which channels produced signed repair contracts?
Match signed contracts and their value to the calls and campaigns that produced them, months after the first inspection.
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Foundation Repair workspace FY2026
Signed contracts traced to a channel
$413,000 59% of $700,000 paid
- Google Ads $252,000 · 36%
- Local service ads $112,000 · 16%
- Meta Ads $49,000 · 7%
- Direct / Unknown $287,000 · 41%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$11,400
Matched · high confidence
The blind spot
What's actually happening
An inspection is free and a repair is $12,000. Cost-per-inspection tells you nothing about which channel produces the homeowners who actually proceed.
What you get
Built for Foundation Repair.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$700,000paid signed contracts
Attributed to a channel$413,00059% of revenue
Average deal$11,400per paid sale
Match rate72%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 22 | $252,000 | 36% | |
| Local service ads | 10 | $112,000 | 16% | |
| Meta Ads | 4 | $49,000 | 7% | |
| Direct / Unknown | 25 | $287,000 | 41% |
01
The free inspection hides which channel is working
Every channel produces inspections. Only some produce homeowners who sign, and the proceed rate can differ threefold between two channels with identical costs per inspection.
Ranking on signed contract value rather than inspections booked is what makes that visible, and it is normally the difference between a channel worth doubling and one worth stopping.
02
Homeowners wait, sometimes for a year
Structural repair is expensive and rarely urgent enough to force an immediate decision. Many homeowners get an inspection, sit on it, and sign the following season.
There is no attribution window, so a contract signed a year after the inspection still credits the campaign that produced it — which is precisely the revenue currently sitting in Direct / Unknown.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Foundation Repair.
They say
We give away free inspections.
We say
Which is why signed contracts are the measure. Inspections that do not convert appear as unmatched leads and cost nothing.
They say
Homeowners take months to decide.
We say
There is no attribution window. The match holds however long the gap.
They say
We don't want a tracking script.
We say
There is none. Two exports and a mapping you confirm once.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most foundation, waterproofing and structural repair contractors land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Foundation Repair.
Anything else? Talk to us — a person answers, usually the same day.
Signed contracts: a customer email or phone, the contract value, and a date.
Yes — inspections are the source file, contracts the sales file.
As long as your data covers. There is no attribution window.
Yes, with a job-type column.
Yes, with a location column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
No.
Contract rows analysed in a calendar month. Inspection rows do not count.
Nearby
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