Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Pharma & Life Sciences
Which channels produced ordering accounts?
Match ordering accounts and their repeat revenue to the campaigns, congresses and content that produced the first order.
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Pharma & Life Sciences workspace FY2026
Order revenue traced to a channel
$3,100,000 50% of $6,200,000 paid
- Content & SEO $1,302,000 · 21%
- Congresses & events $1,054,000 · 17%
- Email marketing $744,000 · 12%
- Direct / Unknown $3,100,000 · 50%
Direct / Unknown is shown, never shared out across the channels above.
Content & SEO · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$3,160
Matched · high confidence
The blind spot
What's actually happening
Life sciences purchasing is repeat, catalogue-driven and institutional. First-order attribution describes a fraction of what a channel is worth.
What you get
Built for Pharma & Life Sciences.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$6,200,000paid order revenue
Attributed to a channel$3,100,00050% of revenue
Average deal$3,160per paid sale
Match rate75%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Content & SEO | 412 | $1,302,000 | 21% | |
| Congresses & events | 334 | $1,054,000 | 17% | |
| Email marketing | 236 | $744,000 | 12% | |
| Direct / Unknown | 982 | $3,100,000 | 50% |
01
A first order is the beginning of a reordering account
A laboratory that orders once will typically reorder for years. Attribution that credits only the first order misprices every acquisition channel the business has.
Because the match is on the account, every reorder credits the original channel — which normally reveals that content and technical resources, not paid media, produce the accounts that keep ordering.
02
Technical content is the channel, and it looks like a cost centre
Application notes, protocols and technical documentation are what scientists actually use to choose a supplier, and they are budgeted as content rather than as acquisition.
With download or registration lists uploaded as source files, technical content ranks on order revenue against paid media. In this sector it usually wins, and being able to show that protects the budget.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Pharma & Life Sciences.
They say
Our customers reorder for years.
We say
Which is why reorders must credit the original channel. That is where the value of an acquisition actually is.
They say
We sell to institutions.
We say
Matching works on the institutional contact's email; the account name can be carried as a column.
They say
We operate in a regulated, audited environment.
We say
Nothing is inferred and nothing is redistributed. Every counted match traces back to two records you supplied.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most pharmaceutical and life sciences suppliers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mês
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Pharma & Life Sciences.
Anything else? Talk to us — a person answers, usually the same day.
Orders: a contact email, the order value, and a date.
Yes — they credit the channel that produced the account.
Upload the badge-scan or registration list as a source file.
Yes — the download or registration list is a source file.
Yes, with a product column.
Yes, both are set per dataset.
Encrypted, isolated per workspace, deletable, DPA available.
Order rows analysed in a calendar month. Lead rows do not count.
Nearby
Also worth reading.
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See how it worksIndustrial Manufacturers
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See how it worksHospital Networks
Match completed, billed episodes to the enquiries and campaigns that produced them — by service line and by site.
See how it worksStart today
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