Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Medical Devices
Which channels produced booked orders and consumables?
Match booked orders and the consumable revenue that follows to the campaigns, congresses and rep activity that produced the account.
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Medical Devices workspace FY2026
Booked revenue traced to a channel
$2,915,000 53% of $5,500,000 paid
- Congresses & events $1,320,000 · 24%
- LinkedIn Ads $715,000 · 13%
- Content & SEO $880,000 · 16%
- Direct / Unknown $2,585,000 · 47%
Direct / Unknown is shown, never shared out across the channels above.
Congresses & events · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$14,600
Matched · high confidence
The blind spot
What's actually happening
A device sale is the start of a decade of consumables. Marketing is judged on the capital order and funded from a budget the consumables pay for.
What you get
Built for Medical Devices.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$5,500,000paid booked revenue
Attributed to a channel$2,915,00053% of revenue
Average deal$14,600per paid sale
Match rate68%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Congresses & events | 86 | $1,320,000 | 24% | |
| LinkedIn Ads | 47 | $715,000 | 13% | |
| Content & SEO | 58 | $880,000 | 16% | |
| Direct / Unknown | 169 | $2,585,000 | 47% |
01
The consumable stream is the actual product
A capital placement worth $40,000 can generate $30,000 a year in consumables for eight years. Judging the campaign that opened the account on the capital order alone understates it by an order of magnitude.
Matching on the account means every consumable order credits the original channel, which is the only ranking that reflects how the business is actually financed.
02
Congresses are the industry's largest unmeasured spend
Clinical congresses and society meetings absorb enormous budgets and are evaluated on booth traffic and impressions.
The badge-scan list is a source file. Ranked on booked and consumable revenue, a congress can be compared directly against digital spend — a comparison most device marketers have never been able to make.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Medical Devices.
They say
Our sales cycle involves clinical evaluation.
We say
Which lengthens the gap and changes nothing about the method. There is no attribution window.
They say
Congresses are our biggest line item.
We say
Upload the badge-scan list as a source file and congresses rank on booked revenue like anything else.
They say
We sell to institutions, not individuals.
We say
Matching works on the institutional contact's email or phone; the account name can be carried as a column.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most medical device manufacturers and distributors land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
- Priority support
Questions
Questions we get about Medical Devices.
Anything else? Talk to us — a person answers, usually the same day.
Booked orders: a contact email, the order value, and a date.
Yes — later orders credit the channel that produced the account.
Upload the badge-scan or registration list as a source file.
Yes, with a product column.
Yes, with the relevant column.
Yes, currency is set per dataset.
Encrypted, isolated per workspace, deletable, DPA available.
Order rows analysed in a calendar month. Lead rows do not count.
Nearby
Also worth reading.
Industrial Manufacturers
Match shipped orders back to the quote requests, trade shows and campaigns that produced them, across cycles measured in months.
See how it worksHospital Networks
Match completed, billed episodes to the enquiries and campaigns that produced them — by service line and by site.
See how it worksPharma & Life Sciences
Match ordering accounts and their repeat revenue to the campaigns, congresses and content that produced the first order.
See how it worksStart today
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