Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Pool Builders
Which channels produced signed pool contracts?
Match signed contracts and their value to the campaigns and shows that produced the buyer, across a decision that takes a season.
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Pool Builders workspace FY2026
Signed contracts traced to a channel
$812,000 58% of $1,400,000 paid
- Google Ads $364,000 · 26%
- Meta Ads $252,000 · 18%
- Home shows $196,000 · 14%
- Direct / Unknown $588,000 · 42%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$70,000
Matched · high confidence
The blind spot
What's actually happening
A pool is a $70,000 decision made over six months. Lead forms fire in January, contracts are signed in May, and no window connects them.
What you get
Built for Pool Builders.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,400,000paid signed contracts
Attributed to a channel$812,00058% of revenue
Average deal$70,000per paid sale
Match rate67%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 5 | $364,000 | 26% | |
| Meta Ads | 4 | $252,000 | 18% | |
| Home shows | 3 | $196,000 | 14% | |
| Direct / Unknown | 8 | $588,000 | 42% |
01
Six months of consideration on a five-figure purchase
Homeowners research pools across a whole off-season, on several devices, and often visit a show before ever calling. The first click is expired long before the contract exists.
Matching on the customer removes the window entirely, and in this category it typically moves several hundred thousand dollars of contract value onto the campaigns that actually produced it.
02
Home shows deserve to be ranked, not defended
A show stand is a substantial line item justified largely by badge counts, while paid search is scrutinised weekly. The two have never been compared on the same basis.
The badge-scan list is a source file. Uploaded, the show ranks on signed contract value alongside every paid channel, and the comparison is usually decisive either way.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Pool Builders.
They say
Our sales cycle spans a season.
We say
Which is why there is no attribution window. A May contract still credits a January campaign.
They say
Most leads never buy.
We say
Which is why contract value is the measure. Unconverted leads appear as unmatched and cost nothing against your allowance.
They say
Home shows are a big spend for us.
We say
Upload the badge-scan list as a source file and the show ranks on signed contracts like anything else.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most pool construction and renovation companies land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Pool Builders.
Anything else? Talk to us — a person answers, usually the same day.
Signed contracts: a customer email or phone, the contract value, and a date.
Upload the badge-scan or enquiry list as a source file.
As long as your data covers. There is no attribution window.
Yes, with a job-type column.
Yes — later revenue credits the channel that produced the customer.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Contract rows analysed in a calendar month. Lead rows do not count.
Nearby
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